Transcript Persuasive Appeals Power

ADVERTISING
TECHNIQUES:
PERSUASIVE APPEALS IN
ADVERTISEMENTS
+ “The Rule of Three”
THE RULE OF THREE
Advertisements must have:
• A picture
• A slogan/words
• Logo/contact information
THE RULE OF THREE
Picture--(human with
fish head
Slogan: “Stop Climate
Change Before It
Changes You.”
Logo: WWF (Panda)
THEY NEED TO
HAVE A
PERSUASIVE
APPEAL
APPEALS BY ASSOCIATION:
TESTIMONY
Usually someone famous recommending a product or
a valued customer.
APPEALS BY ASSOCIATION:
PLAIN FOLKS APPEAL
EMOTIONAL
APPEAL: HUMOR
Ads that make you
laugh so they can catch
your attention.
EMOTIONAL APPEAL: FEAR
Using fear to solve something or influence you into buying a product.
EMOTIONAL APPEAL: FEAR
EMOTIONAL APPEAL:
VANITY
Appealing to
people’s desire to
want material
items (cars,
money, etc.)
APPEAL TO
VALUES/MORALS
LOADED LANGUAGE —
WORD CHOICE
Using strong words to make you feel like the product is amazing
ASSIGNMENT
 Complete the Brainstorming Sheet
 Then, create your own advertisement using Microsoft
publisher/Word or on a piece of paper.
 You must have “The Rule of Three” as well as one
persuasive appeal.