Transcript Propaganda Power Point Vocab

Author’s strategy of
persuasion
Bias tactics are used by authors
to persuade their audience
• Some persuasive strategies are
called “Propaganda techniques,”
which means using one or more
of he following methods of
persuasion, not just the facts, to
convince the audience.
Peer Pressure
• Suggests that you will
become a part of an
important group if you do
what the members of the
group tell you to do.
Bandwagon
• Suggests that everyone
else is involved so you
should be, too. This
strategy may also be called
everybody likes
Repetition Drills
• A concept into the audience,
not by explaining, but by
saying the concept over again;
the conclusion just restates the
beginning. This strategy is
also called Circular thinking
Testimonial
• Is the endorsement of an
action or a product by a
celebrity who may or may not
be an expert in that field. This
strategy may also be named a
famous person says
An expert says
• Is the use of a professional
in a particular field to
endorse an action or
product.
Transfer
• Is the suggestion that an
action will make the
audience be like someone
they admire.
One-sided argument
• Mentions only the good
side: unfavorable facts are
withheld. This strategy is
also called Stacking the
Deck
Loaded words
• Are words that imply a
positive or negative
meaning and give rise to
emotions.
Plain Folks appeal
• Suggests that common
everyday people support an
action or product.
Snob Appeal
• Suggest that people with
money and fame support an
action or product.
Broad Generalization
• Is the use of a broad
statement without details to
back up the statement. This
strategy is also called glittering
generality.
Fear
• Is the suggestion something
bad will happen if the audience
doesn’t do/does do a certain
thing.
Romantic Appeal
• Suggest that an action will
make the audience more
attractive to a love interest.
Humor
• May bring a smile to the lips of
the audience and provides a
reason to remember a
message.
New and Improved
• Suggests that a product is
better than it once was.
The Humble Approach
• Suggest that a product is not
the best liked, so the company
works harder to please the
customer.
Statistics
• Uses numbers to impress the
audience, although numbers
can misrepresent the true
situation.
Concern for the Public Good
• Suggests that an action or a
product helps people.
Youth Appeal
• Suggest that an action or a
product is for younger people
and may attract older people
who want to think of themselves.
Symbols
• Remind the audience of an
action or product and provide
a short-hand way to remind
the audience of the action or
product.
Eye Appeal
• Relies upon the products
appeal to any of the five
senses.
Happy Family Appeal
• Suggest that an action or
product will be good for one’s
family
Name-Calling
• Relies upon the use of
derogatory words (put-downs)
to persuade the audience.