RHETORICAL STRATEGY
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Transcript RHETORICAL STRATEGY
RHETORICAL
STRATEGY
A Guide to Analyze Persuasive
Writing
by James Vineyard
Sachse High School
ELA Department
ETHOS
The ethical appeal
An attempt to persuade based on
moral grounds
Right vs. Wrong
Good vs. Evil
LOGOS
An appeal to logic
An attempt to persuade the reader by
presenting him with a logical
argument
If, then statements
Syllogistic inferences/conclusions
Deductive reasoning
PATHOS
An appeal to emotion
An attempt to persuade the reader by
causing them to respond to the way
an issue/topic makes them feel
Can invoke bias or prejudice
Uses non-logical appeals
Informal language