Transcript Propaganda Techniques PowerPoint

Propaganda
Techniques
Using the Presidential
Election as Examples
Slogan
Slogan
• A catchword or phrase loaded with emotion
• Jingle--A musical phrase the audience will remember
• Often sells through repetition
• Clever and easy to remember
• Stays with you a long time
• Often a melody you already know
“Trust Sleepy’s
For the ‘rest’
Of your life”
Slogan
• "Make
America Great Again" is a campaign
slogan used in American politics, most
prominently featured in Donald Trump's 2016
presidential campaign.
•“Stronger Together” is one of Hillary Clinton’s
campaign slogans
Slogan
Slogan
Keystone Literature Exam
• The following nine Propaganda Strategies you must know for the tenth
grade Keystone Literature Exam.
• Name-Calling
• Red Herring
• Circular Argument
• Repetition
• Testimonial
• Sweeping Generalities---Add to Notes for Glittering Generalities--Both are variations.
• Bandwagon
• Appeal to Numbers, Statistics, and Facts
• Emotional Appeal
• The others included in the Propaganda Strategies Handout are
important for you to know to be an educated American citizen.
Name-Calling
Name-Calling:
An attack on a person instead of an issue.
Name-Calling:
An attack on a person instead of an issue.
Red Herring
Red Herring:
Attempts to distract the reader with details not
relevant to the argument.
Red Herring:
Attempts to distract the reader with details not
relevant to the argument.
We understand the plight
of Average Americans
Circular Argument
Circular Argument:
States a conclusion as part of the proof of the
argument.
Repetition
Repetition:
Attempts to persuade a reader with a repeated
message.
Repetition:
Attempts to persuade a reader with a repeated
message.
Testimonial
Testimonial:
Attempts to sway the reader based on
celebrity or organizational support.
Testimonial:
Attempts to sway the reader based on
celebrity support.
Sweeping Generalization
This is a variation of Glittering
Generalities.
Sweeping Generalization:
Attempts to persuade with a generalized
statement
Sweeping Generalization:
Attempts to persuade with a generalized
statement
Bandwagon
Bandwagon:
Tries to get the reader to do/use/buy something for the
common good.
Bandwagon:
Tries to get the reader to do/use/buy
something for the common good.
Appeal to Numbers, Facts, or
Statistics
Appeal to Numbers, Facts,
or Statistics:
Using stats to persuade a reader.
Appeal to Numbers, Facts,
or Statistics:
Using stats to persuade a reader.
Emotional Appeal
Emotional Appeal:
Tries to persuade the reader’s views based on
emotions instead of logic or reason.
Emotional Appeal:
Tries to persuade the reader’s views based on
emotions instead of logic or reason.
Following Strategies Not On
Keystone But Commonly Used.
Often Used With Arab-Israeli
Conflict!
Examples are historical.
Fear
Fear
•During wartime this technique is
used often.
• It informs people that personal
danger is imminent if they do or
do not do some specific action.
Fear
Fear
Euphemisms
Euphemisms
•The use of words or statements that
deter from the meaning, to make it
not as bad, and more tasteful to the
general public.
• The Nazis used the term
resettlement to describe the mass
murder of the Jews.
Euphemisms
•Collateral Damage
•Final Solution
•Shell Shock
•Disassembly
Scapegoat
Scapegoat
•SCAPEGOAT:
•This often use with guilt-by-association to
deflect scrutiny away from the issues.
•It transfers blame to one person or group of
people without investigating the complexities
of the issue.
• Examples: "Bill Clinton got us into Bosnia",
"President Reagan caused the national debt".
Scapegoat:
examples
The Poisonous Mushroom
• Anti-Semitic children’s book
which compared Jews to
the poisonous mushrooms
of society.
Black or White
Black and/or White
• Black and White - Presents an issue as having only
two choices.
• If you don’t like one choice, you must choose the
other
• Used to polarize issues, and negates all attempts to
find a common ground.
• You are either for something or against it
• This technique is also called "black-and-white
thinking" because only two choices are given.;
there is no middle ground or shades of gray
Black and White
• Black and White
Fallacy: “If you’re
not part of the
solution, you’re part
of the problem.” Only
two choices are
possible.
49
Examples from 2014 Gaza
Conflict