Transcript Propaganda Examples

Persuasive Writing
Persuasion- writing or speech that
tries to get people to think or act in a
certain way. It is used in editorials,
speeches and advertisements
Position- a writer’s opinion about a
topic.
Logical Appeal
 Definition Appeal to the
reader’s sense of
logic. The writer
or speaker uses a
well-reasoned
argument based
on facts and
evidence.
 Example “One way to end
childhood hunger
would be to use
federal funds to
expand the school
breakfast
program.”
Emotional Appeal
 Definition Appeals to the
reader’s emotions,
such as their fear.
It uses words with
strong emotional
associations, or
connotations.
 Example “If we don’t act
now to solve this
terrible problem,
our precious
children will be in
grave danger.”
“He’s not just my son. He’s my hero.”
Ethical Appeal
 Definition It appeals to the
reader’s sense of
right and wrong. It
uses words with
strong moral or
ethical
associations.
 Example “It is disgraceful
that the richest
nation in the world
allows children to
go to bed hungry
every night.”
“When
we find bad breath, we kill it!”
Propaganda
A form of persuasion that attempts
to influence people into accepting a
position without thinking about it too
clearly. These techniques come in
several ways and can be found in
newspapers, periodicals or online
texts.
Bandwagon
using the argument
that because
everyone is doing it,
you should too
Bandwagon
Testimonial
 using the
testimony or
statement of
someone to
persuade you to
think or act as
he or she does
 Using celebrities
or experts to
make a product
or an idea seem
worthwhile or
believable.
Testimonial
Glittering Generalities
 Statements that sound good and are
hard to argue with- but don’t really mean
anything. For example- a politician might
say “We need to improve our school
system!” This is a safe statement that is
hard to disagree with, however it
provides no real information on how to
improve the school system.
Other
techniques you
should know:
Plain Folks
 using a person who represents
the “typical” target of the ad to
communicate to the target
audience the message that
because we are alike and I
would buy/use/believe this, you
should too
Snob Appeal
 associating the product, person,
or cause with successful,
wealthy, admired people to give
the audience the idea that if they
buy or support the same things,
they will also be one of the “incrowd
Flag Waving
connecting the
person, product, or
cause with
patriotism
Circular Argument
 A CIRCULAR ARGUMENT states a
sweeping generalization (a statement
based on a stereotype) and makes an
oversimplified statement about a
group based on limited information.
 conclusion as part of the proof of the
argument.
Circular Argument
Appeal to Numbers
 An appeal to numbers, facts, or
statistics attempts to persuade the
reader by showing how many people
think something is true.
Appeal to
Numbers
Transfer
 linking a known personal
goal or idea with a product
or cause in order to
transfer the audiences’
positive feelings to the
product or cause
Repetition
the product
name is
repeated at
least 4 times
Repetition
Emotional Words
 using words that will make you feel
strongly about someone or
something/using negative or
derogatory words to create an
association in the reader’s mind
between the person or object and
something that is bad, feared, or
distasteful