Transcript Propaganda

Propaganda
A type of persuasion that attempts to
sway the audience for or against a
specific cause, position, or individual.
Assertion
Stating a debatable idea as a fact, with no
qualification or explanation
“Europe’s Victory is your
prosperity”
Bandwagon
Everybody’s in favor of it; join the crowd
Plain Folks
The users of this product or proponents of
this course of action are simple down-toearth people like you and me.
Snob Appeal
Only the richest, most important, or most
discerning people like this idea or product.
Card Stacking
 Distorting or omitting facts; telling half truths
 Mac vs. PC
Name-calling
Stereotyping ideas or people with a bad
label
Glittering Generalities
Using “good” labels, such as democratic,
patriotic, amazing, beautiful, and exciting
that are unsupported by facts.
Testimonials
Seeking support for an idea or product by
having it endorsed by a famous person
such as a sports figure or movie star.
Transfer
“association” or “false connection”
Transfer feelings and associations from one
idea, symbol, or person to another.
Pinpointing the enemy (scapegoat)
Oversimplify complex problems by pointing
out a single cause/enemy who can be
blamed.
False Dilemma
Reducing an issue to only a few choices
where only one choice is obvious
Lesser of the Two Evils
Type of “false dilemma” with two bad
alternatives offered. Used to convince people
who are hesitant to accept
Patriotism/ Civic Duty
Concern for welfare of others and the good
of the community (cause greater than self)
Sympathy and Generosity
Dehumanization
“does the same soul, the same living spirit
dwell in these different bodies”-- Nazi
Additional Types
Straightforward ads
Special offer
Eye Appeal
Happy Family Appeal
Symbols
Something New!
Humble Approach
Additional Types, etc.
Statistics
Ecology/Public service appeal
Sex appeal
Humor
Smoke screen