Transcript Persuasive Techniques

Persuasive Appeals
Persuasive Appeals
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Methods used to convince people to agree
with a position.
There are several different types of
persuasive appeals.
3 Primary Forms of Appeal
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Logical Appeal (logos)
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Emotional Appeal (pathos)
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Ethical Appeal (ethos)
Logical Appeal (Logos)
An appeal to reason
The author appeals to the “head” rather
than the “heart”
Uses logic, facts, statistics, or other types of
hard evidence
Emotional Appeal (Pathos)
The author tries to appeal to the reader’s
“heart” or emotions in an effort to get the
reader to care about an issue/problem.
The author may “put a human face” on facts
and figures
The author may try to “inspire” the reader
Ethical Appeal (Ethos)
The author appeals to the reader’s sense of right
and wrong or to the writer’s claim to be a good
and moral person who can be trusted
Focus on one or more of the following:
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Community
Home
Family
Parenthood
Religious/spiritual beliefs
Character
Responsibility
Public service
Which persuasive appeal is
used in each of the following?
Vote for John Doe for Congress because…
A. He is a good family man and a
churchgoer.
B. He is tough on law and order, so your
family won’t have to live in fear.
C. He is an experienced legislator who has
served two terms as a state senator.
Propaganda
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The use of persuasive techniques in order
to get people to believe, act, or vote in a
certain way
Testimonial
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getting celebrities to say they like a
product or candidate or issue
Snob Appeal
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when words flatter a consumer or voter by
making him think he’s special or elite
Stereotype
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over-simplified mental pictures of an
entire group
Glittering Generalities
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using vague but positive words to shed a
positive light on a topic or issue
Bandwagon
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peer pressure in order to sway your wallet
or vote
Scientific/Expert Slant
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getting experts to give their opinion
Name-Calling
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shedding a negative (and not always
factual) light on an issue or product
Plain Folk
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words that make the speaker seem like
“one of us” or like a regular person
END
Rhetorical Devices
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Repetition
Parallelism
Rhetorical Question
Periodic Sentence
Anticipate and Counter Opposing
Arguments
Figurative Language
Memorable Conclusion
Repetition
Restating an idea using the same words
Parallelism
Repetition of a grammatical structure
Rhetorical Question
A question with an obvious answer that is
asked to move the audience into a
particular way of thinking
Periodic Sentence
A sentence constructed so that the main
clause comes at the end of a series of
subordinate clauses.
The purpose of this is to build tension in the
audience before delivering the intended
message.
Anticipate & Counter Opposing
Arguments
Strategy in which a speaker anticipates how
his/her opponent will respond and
provides a counterargument before the
opponent has a chance to oppose
Figurative Language
Language that is not meant to be taken
literally
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Simile
Metaphor
Personification
Strong sensory imagery can also be used to
persuade
Memorable Conclusion
Providing a strong ending in order to leave
the audience with a lasting memory of
what they have just heard/read
“Speech to the Virginia Convention” T-Chart
of Persuasive Techniques
Persuasive Technique
Example
Parallelism
“…to know the whole
truth; to know the worst
and to provide for it.”
Rhetorical Question
“Is this the part of wise
men…?”
Figurative Language
“”…listen to the song of
(allusion)
that siren till she
transforms us into
beasts.”