Propaganda Techniques
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Transcript Propaganda Techniques
Propaganda Techniques
Jumping on the Bandwagon
An appeal to act a certain way because
everyone else is .
Examples:
All
of the younger generation is voting for
Obama
Boy Scouts is the fastest growing organization
in the country—Get in the action and join
today.
Ego Tripping
Buying this product will make you more…
Generalizations
Often comparative statements and general
language.
Glittering Generalities
Language and visual images draw the
viewer’s attention.
Often bright colors and splash words.
Name Calling
Assigning a negative label without any
evidence.
Examples
Democrats
are such big spenders
Mark is such a loser; stay away from him
Testimonials
An appeal which uses the
recommendation of a famous or respected
person.
Nikon
“CoolPix” cameras
Move to California
Jenny Craig
Emotional Appeals
Used to arouse emotional reactions.
Examples
The
humane society tells a moving story
about abuse of pets in order to raise money
for their shelter.
Seeing and hearing about poverty stricken
children with no shoes or clothes.
Slogans
Easily fit into jingles
$5
1-800-SAFEAUTO
I’m
Luvin it
2 all beef patties
Meow
http://meowmix.com/tv-spot.html
Plain Folk
Utilizes the ordinary person to sell the
product vs. the famous
False Comparison
Comparing unlike things
Examples
Since
you are so good at baseball, you’ll be
excellent at soccer.
There is no way I will eat at a fast food
restaurant. I got sick from McDonald’s.
Stacking the Deck
To give only one side of the story.
Examples
Michael
Jackson is a great person; just look
how successful his music is.
Bill left his family for no reason; he didn’t
even let them know where he was.
Loaded Words
Using words which carry either positive or
negative connotations.
Micro-manager
Liberal
Example
Lisa:
from The Simpsons
“A rose by any other name smells as sweet.”
Bart:”Not if you call them ‘Stench Blossoms.’”
Snob Appeal
Rich people do it…
“You can never be too rich or too thin.”