Transcript Examples of Persuasive Techniques in Advertising

Examples of Persuasive
Techniques in Advertising
Bandwagon is
an appeal to the
subject to follow the
crowd. Since
everyone else is
buying it, they will
be left out if they
don’t.
Glittering
Generalities
are words that have
positive meaning and
are linked to highly
valued concepts such
as freedom, liberty,
democracy, honor, and
loyalty.
Rewards convinces the consumer
that a little extra is included or that the
consumer gets more for his or her money.
Testimonial is an
attempt to connect a famous
person to a product or item.
Plain Folks is an appeal to the common person doing common
things in a common way
Transfer is an attempt to
make the consumer view
two subjects in the same
way.
Fear convinces the consumer that
if they don’t make a purchase,
something bad will happen.
Name-Calling is
the use of negative
language or words that
convinces the consumer to
choose one product over
another. Commonly used in
political ads.