Transcript Plain Folks – appeals to

1. Bandwagon
2. Testimonial
3. Name-calling / mudslinging
4. Loaded words
5. Plain folks
6. Snob appeal
7. slogan
Types of Propaganda
• Bandwagon – “everybody’s doing it,” tries to
persuade everyone to join in and do the same
thing
• Testimonial - An important person, person with
experience or famous figure endorses a product.
• Name calling / mudslinging – using negative to
create an unfavorable opinion of the
competition
• Loaded words – using ‘big’ words to
appeal to the reader (magnificent, one
time only)
• Plain Folks – appeals to ‘regular’ people
• Snob Appeal – you want the product so
people will think you are wealthy
• Slogan – a company’s catchphrase (Just Do
It, I’m Lovin’ It)
1. Loaded words
2. Slogan
3. Snob Appeal
4. Bandwagon
5. Plain folks
6. Mudslinging / name-calling
7. Testimonial
Section Two – PAUSE!
1. What is the
main purpose
of this
picture?
2.What
persuasive
techniques
are being
used?
Part Three – PAUSE
1. What do you believe are
the two best persuasive
devices to sell this car?
Explain your answer!
1.What is the
purpose of this
advertisement?
2.What types of
persuasive
techniques are
being used?
3.If you were a
McDonald’s
consumer, what
type of conflict
does this
advertisement
cause? Explain!
- FINAL QUESTION Which of these can you infer from the
advertisement on the last slide?
A. McDonald’s restaurants are evil and greedy.
B. McDonald’s restaurants may not be entirely
honest about their ingredients.
C. Other fast food chains are just as guilty as
McDonald’s.
D. McDonald’s restaurants have hidden
ingredients.