Transcript Fast Food Nation

Fast Food Nation
Young Sik LEE
Kyung Hee University
2008
Do you know him?
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Survey of American school children
Fictional character identification
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Santa Claus 98%
Ronald McDonald 96%
Rapid growth of Fast Food
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Americans spending on fast food
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$6 billion in 1970
$100 billion in 1998
the entry of women into work force
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In 1975, 1/3 of American mothers with you
ng children worked outside the home
today 2/3 of such mothers are employed
increased demand for the types of services
: cooking, cleaning and child care.
Social needs
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The fast-food industry has benefited fro
m demographic changes
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supplying at low cost the meals no longer
prepared in the hom
hiring at low wages millions of young wome
n in need of extra income.
by the sociologists Cameron Lynne Mac
donald and Carmen Sirianni
The McDonald's Corp.
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symbol of America's service economy
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the sector now responsible for 90% of the
country's new jobs.
about 23,000 restaurants worldwide and op
ens roughly 2,000 new ones each year.
An estimated one of every eight Americans
has worked at McDonald's.
The company annually trains more new wor
kers than the U.S. Army.
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US largest purchaser of beef and potatoes.
the second-largest purchaser of poultry.
A whole new breed of chicken was develop
ed to facilitate the production of McNugget
The largest owner of retail property in the w
orld.
earns the majority of its profits not from sel
ling food but from collecting rent.
McDonald's spends more money on advert
ising and marketing than does any other br
and, much of it targeted at children.
History of Mac
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From drive-in
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Without car hops
Without knife, sp
oon, fork
only hamburgers
Self service restaurant
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paper cups, bags and plates
divided the food preparation into separa
te tasks performed by different workers.
factory assembly line
The new division of labor meant that a
worker had to be taught how to perform
only one task.
aimed for a family crowd, refusing to hir
e any female employees, who might attr
act teenage males
Others franchise : Carl's Jr.
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Carl Karcher decided
to open his own self
-service restaurant.
The first Carl's Jr. Re
staurant opened in 1
956
Dunkin
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William Rosenberg was an eighth-grade
dropout who delivered messages for We
stern Union, drove an ice cream truck a
nd then in 1946 opened a doughnut sho
p in Quincy, Massachusetts, that he wo
uld call Dunkin' Donuts ("You pluck a ch
icken," he said, "you dunk a doughnut")
.
Taco Bell
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Glen Bell was a former Marine in San Be
rnardino who ate at the new McDonald's
and decided to copy it, using the asse
mbly-line system to make Mexican food
. His first Taco Bell opened in 1962.
Domino's Pizza
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Thomas S. Monaghan, the founder of D
omino's Pizza, spent his childhood in a
Catholic orphanage, got kicked out of s
chool in the tenth grade, joined the Mari
nes, bought a pizzeria for $900 in Ypsila
nti, Michigan, in the early 1960s, and m
et his wife while delivering a pizza to he
r college dorm room.
Social impact
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Low wage workers
Attract children with toys
1996-2006 McD + Disney contract
Sports + McD
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NBA, Olympics etc
Change a town
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From traditional small town
To a highway, drive-thru one
Impacts
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Elminating small business
Spread of uniformity
Change retail economy
Transform nation's agriculture
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Potatoes by corporate farms
Beef and cattle
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Slaughter 400 cattles/hour
New hope
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Hamburger in traditional way
References
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http://wizysl.tistory.com/1435
http://www.mcspotlight.org/media/press/rolli
ngstone1.html
Movie
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Fast Food Nation (2006)
Supersize me (2004)
Book
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Chew on this by Eric Schlosser(맛있는햄버거의
Fast food nation by Eric Schlosser (패스트푸드제국
The Jungle by Upton Sinclair