Persuasive Writing
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Transcript Persuasive Writing
Persuasive Techniques
“Propaganda”
techniques
used to influence opinions, emotions,
attitudes or behavior.
appeals to emotions, not how smart people are
makes audience believe in something or want to
do something
negative or positive
the purpose is to persuade
3 Common Uses of Propaganda
During
wars
In politics (especially elections)
In advertising
TARGET AUDIENCE
Intended audience: group of people that an ad
targets
teens, senior citizens, mothers, etc.
pay attention to words used, type of product
being sold, and the media used (radio & tv
stations, billboards, magazines, newspapers)
Recognizing Persuasive
Techniques
Bandwagon
Transfer
Testimonial
Snob Appeal
Repetition
Just Plain Folks
Name-Calling
Scientific Slant
Bandwagon
persuasive technique that invites you to join the
crowd.
Everybody’s doing it!
“Don’t be left out!”
Everyone in Auburn is
supporting Bob Riley. Shouldn’t
you be part of the winning
team?
TRANSFER
Positive words, images,
and ideas are used to
suggest that the product
being sold is also
positive
Ads
for food
Testimonial
Statement endorsing an idea/product
Three types: Celebrity, Expert, or Witness
Testimonial
Official
shampoo of
the NFL
Testimonial
Statement endorsing an idea/product by a prominent
person in the field
“I bought Tri-spot socks for my whole
family. Wearing the socks has turned
exercising into a fun part of our family
routine… “ ~Dr. Sophie Smith, podiatrist
Testimonial
Statement endorsing an idea/product by a satisfied
customer
Snob Appeal
tries to make the
consumer feel like
they would using a
unique product unlike
the mainstream public
Fancy
Feast cat food
A credit card company
offers platinum cards
Repetition
Product
name or phrases are repeated 3
or more times
Makes you remember the product
Just Plain Folks
suggests that “we are just like you” so you
should act a certain way
opposite of snob appeal
Name - Calling
Applying a putdown to a
person, product or group,
even if it is not factual
Uses words or phrases to
suggest disapproval
Intent is to damage
opponent
It also arouses suspicion
of opponent
Intention is to create a
seed of doubt
Used by politicians and
product companies
Scientific Slant
Uses
scientific terms to persuade you to
accept something as more than it really is
#1 Dermatologist Recommended
Hidden Messages
“Vague Words”
Information that is not
immediately
noticeable and must
be uncovered by the
consumer before it is
known; usually
through a visual
representation
Reasons for Hidden Messages
“Vague Words”
Not
wanting to sound negative or harsh
Want listener or reader to feel smart
enough to figure out message
Want to leave out negative information
that might hurt their own image
Do not want to get sued