Transcript Advertising and the use of Propaganda Techniques

Advertising and the use
of Propaganda
Techniques
How advertisers get you to buy
the products they need to sell!
SC Standards Addressed
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6-R1.1
6-R1.2
6-R1.15
6-C1.1
6-RS2.1
Propaganda Techniques
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Bandwagon
Testimonial
Transfer
Repetition
Emotional Words
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Bandwagon
• Persuading people
to do something by
letting them know
that others are
doing it.
Testimonial
• Using the words of
a famous person to
persuade you
“I always
use English
Leather
before
going out
with
Camilla”
The scent
drives the
women
WILD!!!
Transfer
• Using the names or
pictures of famous
people, but not
direct quotations
Repetition
• The product name
is repeated at
least four times
Emotional Words
• Words that will
make you feel
strongly about
someone or
something