Transcript Propaganda

Propaganda
AHSGE II-4
Propaganda is …
An organized attempt to influence the
decisions of large audiences
 Mostly applied to advertisements,
speeches, and editorials
 Sometimes used to advance good causes
such as recycling and health campaigns
 May also be used to advance the biased
opinion of an author
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Common Techniques
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Bandwagon: urges you to do or believe
something because everyone else does
Testimonial: uses a famous person to testify that
he or she supports an issue or uses a product
Snob Appeal: suggests that the use of a product
allows you to be superior to others
Stereotyping: the use of stereotypes to refer to
members of a group as being the same
Name-calling: the use of negative labels to sway
public opinion
What do you know?
Make a list of each type of propaganda.
How many examples can you think of from
ad campaigns you’ve witnessed on TV, in
magazines, on posters?