Transcript An organized effort is used to spread ideas about a person, product

Propaganda
EQ 21 What is Propaganda?
An
organized effort is used
to spread ideas about a
person, product , or idea.
TESTIMONIALS
–
A famous person is
used to endorse a
product.
 TESTIMONIAL
EXAMPLES: COPY ONE.
 Tiger
Woods is on the cereal box,
promoting Wheaties as part of a
balanced breakfast.
 Jessica
 Shaq
Simpson uses proactive.
uses the Icy Hot pain patch.
Peyton Manning
Testimonial
Bandwagon: People
are persuaded to
do/buy something
because everyone
is doing it.
 BANDWAGON
EXAMPLES: COPY 1.
 Everyone
wears FORCES. You
should too.
 Live
in luxury with all the happy
people in Belle Air Estates.
 Choosy
mothers choose Jif.
Verizon says that EVERYONE is
getting a Chocolate phone, you
should too!
Loaded Words
This
is where
adjectives are used to
make a product,
person, or idea sound
inviting.
Loaded Word examples:
Copy 1.
 Zing
Energy drink is refreshing and light.
 Milk
builds healthy and strong muscles
and teeth.
 Excitingly
buds.
smooth yogurt tingles your taste
Try this..
Write
an example of each of
the 3 propaganda types.
Testimonial-famous person
Bandwagon- everyone
Loaded words- adjectives