Transcript Slide 1

Propaganda Notes
• Propaganda:
Technique used to promote
one-sided argument aimed
winning people over to a
cause, such as a political
movement.
• Bias:
Information that is slanted
toward a particular opinion.
A member of a particular
political party would be
biased toward promoting
their party as superior.
Propaganda Techniques
• Loaded Words:
Words that cause an instant,
subconscious positive or
negative reaction.
Ex: free, liberty, slum
• Name Calling:
Attaching a loaded word to a
person.
Ex: Yuppie, terrorist
• Euphemisms:
Substitution of soft
for harsh ones.
Ex: “used car”  “pre-owned
car”
• “Bandwagon”:
Join a movement because
everyone else is.
Ex: “If your neighbor uses our
landscaping specialists, why
shouldn’t you?”
• Testimonial:
Using someone to make a
claim seem more reliable.
Ex: “My doctor told me…”
“The president says…”
• Bad Logic:
An argument based on
premises.
Ex: “All cats are smart.
Mittens is a cat. Therefore,
Mittens is smart”
• Fear:
A warning that disaster may
if a person does not follow a
course of action.
Ex: “Use a tic tac or suffer the
embarrassment of having bad
breath”
• Stereotyping:
Lumping all members of a group
together without recognizing
individuals.
Ex: “All immigrants are dirty.”