Transcript Propaganda Techniques

Propaganda Techniques
In Advertising and in Political
Speeches
Propaganda Definition:
The techniques used to influence a
mass audience to think or act in a
certain way.
Slogans
A catchy slogan is more easily
remembered than a complicated
explanation.
Examples ) Just Do It, Eat Fresh…
What companies use these slogans?
Repetition
When a message is drummed into a
listener’s consciousness, it tends to
be remembered.
This is how we are taught to read,
write, learn times tables for math, etc.
The more we do something or hear it,
the better we remember it.
Loaded Words
Certain words evoke strong feelings.
These are called loaded because they
are “loaded” with emotion.
Examples) Fat, old, slavery, liar, poor,
etc.
What do you feel when you hear or
are called these words?
Powerful Images
Just as there are loaded words,
certain images/people are powerful.
Examples) Entertainers and sports
stars sell products because they have
“power” over consumers. Also,
images like rainbows, sunshine, etc.
can make people feel good.
Appeals to Our Fears
A powerful propaganda technique is to play
on a listener’s fears. The message says, in
effect, that if you don’t do a certain thing,
something you fear will happen.
Example) If you don’t use this mouthwash,
your breath will stink!!
If we don’t have security at airports,
someone could bring a bomb into our
country.
Appeals to Our Basic Needs and
Desires
All humans need food, drink, clothing,
and shelter to survive. We also have
emotional needs: we need to be loved
and cared for and to have a sense of
dignity and self-worth.
Example) No one WANTS to look
old, have acne, or to worry about
national security or our nations debt.
Conclusion
Propaganda techniques are used all
of the time, but we often don’t
recognize it. We are going to see
how they are used in advertising to
get us to buy products, and we will
see how some influential people use
propaganda when giving speeches.