Transcript Persuasion vs. Propaganda

Persuasion
vs.
Propaganda
Michael Fitzgerald
Nov. 10, 2008
Origins of the term “propaganda”
Sacra Congregazione di Propaganda Fide
Founded 1622 by Gregory XV
Reaction to Reformation
Persuasion
Uses fear appeals prudently
Offers evidence (logos)
Provides sources
Propaganda
Relies on appeals to emotion:
•patriotism
•familial love
•sex
•anger
•racial /religious animosity
•xenophobia
•stereotypes/dehumanization
Appeals to authority
Appeals to popularity (“bandwagon”)
Appeals to tradition
Uses manipulation:
Allows audience members to make up
own minds
•half-truths, distortions
•false dilemmas
•non sequiturs
•glittering generalities
Allows for differing point of view
•veiled threats
Tries to stifle disagreement
SOURCE: Doob, Leonard W. Propaganda: Its Psychology and Technique. New York: H. Holt and Company, 1935.
Is advertising propaganda?
• http://www.youtube.com/watch?v=I9zHL8gs
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