Transcript Propaganda Techniques

Note for teachers:
This presentation is designed to be used as part of a large
group discussion regarding some of the propaganda
techniques commonly used by advertisers. Each slide lists
the technique followed by the definition of that technique.
Each slide also contains some images that reflect the
propaganda technique in practice. Please modify or replace
the images if they are not appropriate, out of date, no longer
relevant, or you have found better examples.
Also, make sure to look at the additional information
contained in the “notes” section on each slide.
Bandwagon
This technique tries to persuade everyone to join in and do the
same thing.
Testimonial
An important person or famous figure endorses a product.
Transfer
Good feelings, looks, or ideas transferred to the person for
whom the product is intended.
Repetition
The product name or keyword or phrase is repeated several times.
How many times can you find the word “Fresh?”
Emotional Words
Words such as luxury, beautiful, paradise, and economical are
used to evoke positive feelings in the viewer.
Name-calling
Negative words are used to create an unfavorable opinion of
the competition in the viewer's mind.
Logical Fallacy
Use of a product is credited for creating a positive result.
Compare & contrast
The viewer is led to believe one product is better than another,
although no real proof is offered.
Work Cited
Sparrgrove, Brett. "8 Propaganda Techniques
Used by Advertisers." Propaganda . 5 Nov.
2004. 19 Jun 2007
<http://www.think.com/iste/market/docs/propa
ganda.ppt>.