Transcript Types of Propaganda in Advertising

Types of Propaganda in
Advertising
information that is spread for
the purpose of promoting
some cause
instead of impartially providing
information propaganda can be
deliberately misleading
while sometimes convincing, are not
necessarily valid/true
On Your Paper…
First, draw three columns
Use the first column for the different terms
Use the second column the definitions
Leave the last column for your examples
Testimonial
An important person or famous figure
endorses a product.
Repetition
The product name or keyword or phrase
is repeated several times.
Emotional Words
Words such as luxury, beautiful,
paradise, and economical are used
to evoke positive feelings in the
viewer.
Glittering Generality
The slogan is considered to be so
attractive that the audience does not
challenge its true meaning.
Tide detergent uses the slogan,
“Looking to try pure essentials?”
To make their product seem very attractive
Rewards
Something of value will be given
for taking part.
Plain Folks &“?”
Attempting to tie in to common,
“ordinary” values and makes
assumptions about those that use
it
Transfer
Emotions that are known are
connected to something that is
unknown.
Bandwagon
Love
Power
Security
Wealth
Fame
Name-Calling
Advertisers try to put a bad label
on their opponents product.