Transcript Propaganda Techniques

Propaganda
Techniques
What is Propaganda?
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Spreading of information to help or
to hurt a cause
Telling only the side you want people
to know
Appeals to emotions rather than
intellect
Types of Propaganda Used
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Testimonial
• A famous person
endorses a product,
idea, or person
Transfer Techniques
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Bandwagon- everyone is doing it
Sex appeal- if you use this product,
you’ll be more attractive
Love/Popularity- if you use this
product, you’ll be loved or popular
Fame/Wealth- by having this
product, you will appear wealthy or
famous
Glittering Generality
The slogan is so
attractive that the
audience does not
challenge its
meaning
Examples:
“Ultra”
“The American
Way”
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Name Calling
The speaker criticizes a
person/product with little or no
reason or proof
Example:
“Tylenol wears off after only 4 hours.
Advil lasts all day.”
Plain Folks
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Appeal to the common, ordinary
people
This tactic is often used by
politicians.
Example: John Edwards and his wife
went to Wendy’s on their wedding
anniversary when he was running for
Vice President.
Rewards
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Toys, gimmicks,
kids’ clubs,
rebates, etc. are
offered for buying
a particular
product.
Advertisers Target the Audience
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What age group?
Social status of audience?
Gender of audience?
Education level of audience?
Sources of information
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www.google.com
That’s all
Folks!