Transcript propaganda ppt to use

What is propaganda?
• Propaganda is the spreading of ideas,
information, or rumors for the purpose of
influencing people.
• Such writing encourages the reader to react
favorably or unfavorably to particular
products, people, or ideas.
Repetition
The product name or keyword or phrase is repeated several times.
How many times can you use the word “Fresh?”
Repetition
• Repetition is the technique used to persuade by
repeating the product name at least four times.
Bandwagon
Bandwagon propaganda is…
- Implies that “everyone” else accepting
the presented subject/product
- Implies that you are “out” if you are not
part of the “everyone” group
- No proof/truth behind the statements
Bandwagon
This technique tries to persuade everyone to join in and do the
same thing.
Testimonial
• Testimonial propaganda uses the words of a
famous person to persuade and claim to have
personal experience with the issue.
Transfer
Good feelings, looks, or ideas transferred to the person for
whom the product is intended.
Emotional Words
Words such as luxury, beautiful, paradise, and economical are
used to evoke positive feelings in the viewer.
Name-calling
Negative words are used to create an unfavorable opinion of
the competition in the viewer's mind.
Faulty Cause and Effect and
• Faulty cause and effect is a technique that
suggests that because B follows A, A must
cause B.
• Remember, just because two events or two sets
of data are related does not necessarily mean
that one caused the other to happen.
Compare & contrast
The viewer is led to believe one product is better than another,
although no real proof is offered.
Compare and Contrast
• Compare and contrast propaganda is when the
viewer is led to believe one product or cause is
better than another, although no real proof is
offered.
• Write an example of two products that are
often compared and contrasted in commercial
advertising.
• ________________ and ______________
Recognizing Propaganda Techniques
Directions: Read each prompt and determine which
propaganda technique is being used.
 More of your friends and neighbors are watching
Channel One news than any other news program in
the area. If you haven’t tried Channel One, tune in
tonight and see what your neighbors know that you
don’t know.
 Shoveling snow is a back-breaking chore– it leaves
you with rough, blistered hands and an aching back.
Before another cold, snowy winter, do yourself a
favor– get a No-Snow Snow blower.

A well-known baseball player is pictured
with the state governor, who is running for a
second term in office. Beneath the picture is
this statement:
Pitcher Josh Golden will be voting on
Tuesday. . . Will you?
RE-ELECT GOVERNOR ED CARUSO.
•
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every Saturday. Fly-Away instructors will make
you a Fly-Away pilot in no time. Come to the FlyAway classes at McCollum Airport.
 Famous opera singer Aria Vocal is pictured holding
a box of Soothe Throat Lozenges. These words
appear:
“I can’t afford to miss a performance. That’s why I
take Sooth Throat Lozenges.”