Transcript Persuasion in Advertising:

Persuasion in
Advertising:
5 techniques that advertisers use to get
you to buy their stuff!
Bandwagon
Persuades you to buy a product because
“everyone else is doing it”, makes it look
really fun!
 Always shows
a GROUP
of people…

Testimonial
using words of a person
(can be famous) to
persuade you to buy
it, may even show “proof”

Emotional Words

using words or actions to make people feel
emotional about that product- FEAR/ LOVE
Repetition, Repetition, Repetition

name of the product is repeated at least 3-4
times in the ad (sticks in your head)
Transfer

using one thing to sell another (have
nothing to do with each other, but when you
see that image you think of the product)