Transcript Propaganda Techniques

Persuasive
Techniques
or
Propaganda
• What is Propaganda?
• The semiotic techniques used to
influence opinions, emotions, attitudes
or behavior
What is persuasion?
•
Generally an appeal to emotion, not
intellect.
An attempt to change your behavior
•
It attempts to “guide your choice”
•
Who uses propaganda?
• Military
• Media
• Advertisers
• Politicians
• You and I!!!
Propaganda Techniques
• Bandwagon Technique
• Testimonial
• Loaded Word
• Misuse of statistics
• Name calling or stereotyping
• Plain Folks
• Snob Appeal
• Transfer
Bandwagon
Technique
• Everyone is doing it!
So You should too!!!
Testimonial
• Testimonials are
quotations or
endorsements which
connect a famous or
respectable person with
a product or item.
Loaded Word
• Use “loaded”
words like . . .
• New
• Improved
• best
Misuse of Statistics
When the statistics are based on a falsehood.
Name Calling or stereotyping


Smears or damages an
opponent
Often used by politicians
In a campaign speech to a logging
company, the Congressman
referred to his environmentally
conscious opponent as a "tree
hugger."
Snob Appeal
•aims to flatter
•Makes insinuation
that this product is
better than others.
•“avant garde”
ahead of the times.
The ultimate driving machine
Lexus sports car
•
Plain Folks
Makes the leaders look like
ordinary, normal ‘Plain
folks’
a convincing method to show
they are just common people.
Opposite of snob appeal
Transfer
-Feelings (good or bad)
are transferred to something else.
Transfer tries to make you view
something in the same way as
they view something else.
In the Kerry vs. Bush campaign, an
internet email circulated showing
similar physical characteristics
between John Kerry and a
Frankenstein monster.
PRACTICE:
What type of propaganda technique is used in the
following ad?
A.
B.
C.
D.
E.
F.
G.
H.
Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of Statistics
Transfer
B. Loaded word
Rules of the Game:
1.) use one laptop
2.) get into pairs
3.) use the letter cards to show your
answer
4.) You can not YELL out!
What type of propaganda technique is
used in the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
C. Testimonial
C. Testimonial
Loaded Word
What type of propaganda technique
is used in the following ad?
A.
B.
C.
D.
E.
F.
G.
H.
Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of Statistics
Transfer
D. Name Calling
What type of propaganda technique is
used in the following ad?
A.
B.
C.
D.
E.
F.
G.
H.
Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of Statistics
Transfer
A. Bandwagon
What type of propaganda technique is used in
the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
C. Testimonial
What type of propaganda technique is used in
the following ad?
A.
B.
C.
D.
E.
F.
G.
Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of
Statistics
H. Transfer
Loaded Word
What type of propaganda technique is used in
the following ad?
A.
B.
C.
D.
E.
F.
G.
H.
Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of Statistics
Transfer
Loaded Word
What type of propaganda technique is used in
the following ad?
A.
B.
C.
D.
E.
F.
G.
H.
Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of Statistics
Transfer
Bandwagon
What type of propaganda is this?
95% of
homework
assigned is
busy work
and is not
beneficial
to the
student!
A.
B.
C.
D.
E.
F.
G.
Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of
Statistics
H. Transfer
• Misuse of Statistics
What type of propaganda technique is used in
the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
• Snob Appeal
What type of propaganda is this?
A.
Bandwagon
B.
Loaded Words
C.
Testimonial
D.
Name-Calling
E.
Plain Folks
F.
Snob Appeal
G.
Misuse of Statistics
H.
Transfer
Testimonial
What type of propaganda is this?
A.
Bandwagon
B.
Loaded Words
C.
Testimonial
D.
Name-Calling
E.
Plain Folks
F.
Snob Appeal
G.
Misuse of Statistics
H.
Transfer
D. Name -Calling
What type of propaganda is this?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
F. Snob appeal
What type of propaganda is this?
A.
Bandwagon
B.
Loaded Words
C.
Testimonial
D.
Name-Calling
E.
Plain Folks
F.
Snob Appeal
G.
Misuse of Statistics
H.
Transfer
B. Loaded Words
What type of propaganda is this?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
Misuse of statistics
Next Task
• In your groups:
• Have your leader come and choose:
-3-4 magazines &
-8 post-it notes.
• Identify 7 out of the 8 propaganda techniques.
• Label them on your post-it and stick them on the
advertisement.
• You have 15 minutes to complete this task
• Be ready to justify your answers as you will share
them!
Individual Assignment
•
•
•
•
Create a new word doc.
Choose 2 adverts –one paper and one digital
You may use ONLY the following:
1.) Misuse of statistics
2.) Name calling or stereotyping
3.) Plain Folks
4.) Snob Appeal
5.) Transfer
6.) Loaded Words
On the back, explain which type of propaganda it is and
why it works. Also explain what it appeals to – ethos,
logos or pathos