Transcript Persuasive & Rhetorical devices - Whitehead Pre-AP

Bellwork
Copy the following sentence and the best
answer.
One criterion that suggests a Web page is valid and
reliable is that it __________.
A.
B.
C.
D.
has numerous links to other sites
is maintained by a reputable organization
is organized according to font size and color
has attractive pictures that interest the viewer
Bellwork
Copy the following sentence and the best
answer.
One criterion that suggests a Web page is valid and
reliable is that it __________.
B.
is maintained by a reputable organization
Why?
DUH
Bellwork Part 2
Copy the following sentence and the best answer.
Which of the following is the best definition of a primary
source?
A. An artifact, document, recording, or photograph
created during the historical time being studied, or an
actual retelling from a person who was there.
B.
A documentary created by a person who studied
information from the historical time period in
question.
C. A factual definition with examples from a reference
source, such as a dictionary or an encyclopedia.
D. An analysis from an outside source with personal
opinions about the causes and effects of events.
Bellwork Part 2
Copy the following sentence and the best answer.
Which of the following is the best definition of a primary
source?
A. An artifact, document, recording, or photograph
created during the historical time being studied, or an
actual retelling from a person who was there.
Why?
Because anything or anyone from the original event/time
could be considered a primary source.
Homework for Today
Based on the approval of your research
question, continue your research: locate two
reliable online sources on your research topic.
They should both be supporting sources for
your stance on the topic.
Product due today: a direct quote, paraphrase,
or summary of both sources WITH the
complete citation or URL.You may simply
print or copy the source material and
highlight them if you wish.
Parallelism

Writing structures that
are grammatically
parallel helps the reader
understand the points
better because they
flow more smoothly.
If there is anyone out
there who still
doubts…who still
wonders…who still
questions
Repetition

Repetition can be
effective in creating a
sense of structure and
power. In both speech
and literature, repeating
small phrases can
ingrain an idea in the
minds of the audience.

Yes, we can, to
opportunity and
prosperity. Yes, we can
heal this nation. Yes,
we can repair this
world. Yes, we can.
What is propaganda?
A means of convincing people:
 to buy a certain product
 to believe something or act in a certain
way
 to agree with a point of view
Common persuasive techniques
often used in advertising
Bandwagon
 Loaded Words/Glittering Generalities
 Testimonial
 Plain Folks
 Snob Appeal
 Misuse of Statistics
 Transfer
 Target Audiences

Bandwagon
A statement suggesting that everyone is
using a specific product, so you should,
too!
Being “in the group” makes you feel secure.
The bandwagon effect created these
fine internet sensations…..
Bandwagon Examples
Bandwagon Examples
Example
Loaded Words and Glittering
Generalities
Loaded Words = Words that will make you
feel strongly about someone or something
(fear, desire for success, excitement, being
part of a group).
Loaded Words can be Glittering Generalities
Glittering Generalities=Words that “glitter”
but give no details about the product.
“NEW IMPROVED TIDE”
Example
Example
Loaded Words
Loaded Words……
Testimonial
A well-known person or a previous
customer supports a product or service
Example
Testimonial from customer
Example
Testimonials work!
Plain Folks
When a company tries to show it is “just
like you”
Persuasive device especially favored by
politicians!
Example
Example
Subway Five Dollar Footlong Advertisement
Plain Old Mom Folk
Plain Folk Ad
Snob Appeal
Just the opposite of “bandwagon”. Its
message suggests: "Buying our product
will make you better than everyone else-especially since other people can't afford
it.“
Example
Example
Snob Appeal
Do This NOW
The first 10 minutes of class (the timer is running)
◦ On a new sheet of paper, rewrite your Research
Question.
◦ Pre-AP & Honors should now have 4 sources.
◦ Using these sources, compose a well-constructed
thesis statement that fully answers your research
question.
◦ On your paper beneath this thesis statement, list one
piece of information from each source you have
acquired in the form of a direct quote, summary, or
paraphrase WITH the complete URL or citation for
each source.
◦ Refer to this board for the format of your paper.
Who can tell me about one of these
persuasive techniques?
Bandwagon
 Loaded Words/Glittering Generalities
 Testimonial
 Plain Folks
 Snob Appeal
 Misuse of Statistics

Misuse of Statistics
using statistics selectively to give a more
favorable view of your product
Example of Misuse of Statistics
Example from Verizon
AT&T’s replies in an ad that gives
their version of the map…..
Why the big difference? Hmmmm…
Example
“Four out of five dentists recommend
sugarless gum for their patients who
chew gum”
Now
Let’s look at some commercial examples
and discuss them as a class.
Then, you need to take out a blank sheet of
paper for a quiz on the 6 propaganda
techniques we’ve discussed so far.
Transfer Technique

Objects or other people are shown with
the product or candidate being “sold” in
hopes that your good feeling for those
objects or people will transfer onto the
product or candidate.

THE TRANSFER OF GOOD FEELINGS
FROM A BACKGROUND OBJECT TO
THE MAIN OBJECT.
Transfer Examples:
Transfer:
Transfer Example:
Target Audiences
Advertisers know how to

target their audiences

use appropriate persuasive technique
Target Audience?
Target Audience?
Target Audience?
Target Audience?
Target Audience?
Target Audience?
Target Audience?