Transcript Being a Wise Consumer - Columbia Community Unit School

Being a Wise Consumer
Factors to Consider
When Buying a Product
• Safety
• Cost
• Warranty
• Consumer Testing
Fraud: when a person
lies to obtain money or
property
Quackery: selling useless
medical treatment or
products
Advertising Techniques
• Avant-Garde: use of product
puts user ahead of time
• Facts and Figures: use of
statistics and factual
information
• Weasel Words: suggests
positive meaning without
guarantee
• Magic Ingredients: a miraculous
discovery make product super
effective
• Patriotism: buying this shows
your love for you country
• Diversion: tackles problem but
throws in emotional distraction
• Transfer: use of words to
suggest positive qualities
• Plain Folks: shows use by ordinary
people
• Snob Appeal: Product use makes
you part of elite group
• Bribery: Give something extra
• Testimonial: Celebrity uses product
• Wit and Humor: Viewer attracted
by having reason to laugh or use of
clever visual or language
• Simple Solutions: Solve many
problems with one solution
• Card Stacking: stressing positive
qualities while ignoring negative
qualities
• Glittering Generalities: use of
appealing words and images
• Bandwagon: desire to join the
crowd