Transcript Common Persuasive Techniques - socialsciences dadeschools net

ADVERTISING TECHNIQUES
Financial Literacy
Grade 5 Lesson 12
SS.8.FL.2.2 Analyze a source’s incentives in
providing information about a good or service, and
how a consumer can better assess the quality and
usefulness of the information.
WHAT IS ADVERTISING ?
Advertising is the act or practice of
calling public attention to one's product,
service, or need etc., especially by paid
announcements in newspapers and
magazines, over radio or television, on
billboards, etc.
ADVERTISING TECHNIQUES
Testimonial
 Bandwagon
 Glittering Generalities
 Emotional Appeal
 Plain Folks Appeal
 Scientific Appeal
 Slogan

Purpose?
TESTIMONIAL
A celebrity or well-known person uses
the product.
BANDWAGON
A statement suggesting that everyone
is using a specific product, so you
should too. You want this product
because everyone else wants it.
GLITTERING GENERALITIES
Uses appealing words without giving any concrete idea.
This technique uses words that sound good but have
little real meaning.
EMOTIONAL APPEAL
Influences you to buy products or services through playing
on your emotions.
PLAIN FOLKS APPEAL
The aim of this technique is to attract you by using common
people to advertise a product or service.
SCIENTIFIC APPEAL
This technique provides consumers with
survey (scientific) results. Statistics are used
to market the product.
EXPERT OPINION
Experts approve this product, so you should
use it
“Four out of five dentists recommend
sugarless gum for their patients who chew
gum”
SLOGAN: “HAVE IT YOUR WAY”
A catchy phrase or statement often used to sell a
service or a product
DID YOU KNOW???
Advertisers spend about $200 billion a year on
TV advertising
 The average cost for Super Bowl ads is $2.6
million per 30 second spot
 The average American watches about 24,000 TV
commercials a year

http://television-commercial.net/
SO…ARE YOU AFFECTED BY ADVERTISING?
What is your favorite advertising jingle?
 What slogan for a product do you find
yourself saying?
 What TV commercial have influenced you to
make a purchase?
 If Taylor Swift and LeBron James shop at
Best Buy, does that mean we should too?
