Transcript Advertising

Advertising
Purpose of advertising
Why do companies advertise?
Do advertisers always tell the truth?
Examples???
Advertising Media
TV commercials
Radio commercials
Magazine ads
Newspaper ads
Billboards
Internet
Points to Make
The purpose of advertising is to sell products.
Many advertisers do not just give facts, but may
exaggerate the claims of their product in our to
persuade people to buy their product.
On occasions, some advertisers may even be
deliberately deceptive
What is the
target group?
What is the
stated message?
What is the
implied message?
Advertising Techniques
Celebrity Endorsement
Advertising Techniques
Voice
of
Authority
Advertising Techniques
Comparison Tests
Advertising Techniques
Scientific Evidence (in combination
with celebrity endorsement)
Advertising Techniques
Demonstrations
Charmin vs. Other tolet tissue
Advertising Techniques
Bandwagon Appeal
Gap
Advertising Techniques
Romance/Sex Appeal
Advertising Techniques
Maturity/Sophistication Appeal
Advertising Techniques
Fun/Relaxation Appeal
Advertising Techniques
Popularity Appeal
Introducing New Smirnoff Iced Cake
and Kissed Caramel Flavored
Vodkas - YouTube
Advertising Techniques
The Deal Appeal
KFC
Advertising Techniques
Celebrity appeal
Voice of authority
Scientific evidence
Comparison tests
Demonstrations
Bandwagon appeal
Romance/sex appeal
Maturity appeal
Popularity appeal
Fun/relaxation appeal
Deal appeal