Transcript Analyzing Influences Power Point

How many commercials do
you think you will see by the
time you are 65?
By the time a person in the United
States is 65 years old, he would have
seen an estimated two million
television commercials ?
Analyzing Influences
Learning how to analyze health information,
products, and services will help you act in
ways that protect your health.
• Step 1: Identify its source (who is trying to
get you to buy the food)
• Step 2: Identify the motive ( Why do they
want you to buy their product, does the
advertiser really take your health into
consideration
Common Advertising Techniques
Music and other sound effects add to the ad’s atmosphere,
Music helps define the ad’s target audience, and acts as a transitioning
element. Jingles are designed to stick in the audience’s head.
Emotion Advertisers appeal to emotions that most humans experience,
such as love, hate, and desire. Emotion is often the motivating
factor for buying a product.
Star Power A famous person is used to promote the product—for example,
Michael Jordon recommending particular brand of underwear or
athletic shoes.
Bandwagon Appeals to the desire of most people to feel like they belong or
that they are part of the winning side.
Weasel Advertisers are legally required to tell the truth, but they often
Words use misleading words such as “Part of . . .,” “The taste of real . .
,” “Because we care . . .
Take a look at these videos…
“Buy Me That!!”
Advertising Tricks
Analyze this advertisement on
your own.
The Cost of Cool!!!
Identify a problem that you faced
recently. Write a brief paragraph
explain how you went about solving it.