Transcript target audience

When advertisers are trying to sell products, are they
thinking of you?
Consider what this little girl has to say:
http://www.youtube.com/watch?v=yLp7tUzqgs&list=PLC25FFA853ECCE768&index=5&feature=plpp_vid
eo
Building on what we’ve learned…
 You have already begun to see how persuasive
techniques are used to target you as consumers. Now
we will broaden the scope a bit and take a look at the
many ways in which writers and advertisers focus their
persuasion tactics on specific target groups in society.
 You will explore and try to describe the various
persuasive tools used in advertisements and identify
who they are hoping to persuade.
GEOGRAPHY
 Geography can be one way to help determine a target
market. For example, a company that makes snow tires
would be more interested in the consumers located in
the northern parts of the United States and in the
mountainous regions.
 For example, snow tires would appeal to anyone who
owns a car and lives in these areas.
AGE
 As people grow older, their tastes and preferences change.
Entertainment is an industry that frequently uses the age
demographic to determine a target market.
 For example, a television show may be given a particular
time slot because market research shows that people ages
13 to 18 watch television during that time and that is the
target market the show is going for.
 Age is a demographic that becomes very specific to other
factors: People ages 13 to 18 in the southern United States
might listen to a different kind of music than those in the
western states.
SEX (gender)
 If an advertiser believes that its target market is
female, then much of its advertising will be geared
towards a female audience.
 For example, make-up and other beauty products are
generally marketed to females.
COMBINATION
 A comprehensive target market profile usually
encompasses a combination of the major demographic
elements.
 For example, the newest male teenage singing sensation
will want to market his music to the teenage females
throughout the world.
 Another example of combining target market components
is using sports commercials with scantly clad women to
market beer during the broadcast of sporting events. The
beer companies have done their research and have
determined that heterosexual males who are sports fans are
beer consumers, and those commercials display a company
advertising to a very specific target market.
What does this say about
advertisements and stereotypes?
What is the first thing you notice about this ad?
What is the end goal of this advertisement?
What type of person or group would be interested in this type of advertising? Why do you think that?
Who is the audience for this ad?
 What does the text say?
What do you notice
about the language that
they use?
 What type of person or
group would be
interested in this type of
advertising? Why do you
think that?
And this one…?
 What is the goal of this
advertisement?
 What does the text say or
convey?
 What do you notice
about the images used?
 What type of person are
they targeting to use this
product?
Now you tell me.
What about commercials?
 http://www.youtube.com/watch?v=xffOCZYX6F8
 http://www.youtube.com/watch?v=digQow8BMF4
 http://www.youtube.com/watch?v=Ug75diEyiA0
 http://www.youtube.com/watch?v=fJsnR-KDbFc
 http://www.youtube.com/watch?v=O-5NIviSXV4
EXIT TICKET:
 Think of a commercial or ad you’ve seen recently.
 Name it and write a brief description.
 What is the goal of the advertisement?
 Who is the target audience? What type of person
would be interested in this product?
 What language and/or images do they use that help
you know who they are targeting?