Transcript Advertising PowerPoint

Types of Advertising Appeals
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Celebrity Appeal: A famous person appears
on behalf of the product.
Expert Endorsement: A professional
associated with a product type (like a doctor
or teacher) recommends a particular brand.
Reward or “Free Gift” Appeal: An ad that
offers a reward or a “free gift” to consumers
who purchase the product advertised.
Humor Appeal: An ad that makes you laugh
to encourage you to buy a product.
Types of Advertising Appeals 2
•The Numbers Game: An ad that uses statistics
(like 3 out of 4) to convince you of a product’s
value.
•Bandwagon Appeal: An advertisement that tries to
convince you that “everybody’s doing it” or
everyone has a particular product.
•Product Comparison: An advertisement that
compares one type or brand of product to another.
•Emotional/sentimental: An advertisement that
appeals to the viewer’s emotions.
Pop Art
Brillo Soap Pads Box, 1964,  AWF
Pop Art was an art
movement in the late
1950s and 1960s that
reflected everyday
life and common
objects. Pop artists
blurred the line
between fine art and
commercial art.
Cereal Boxes
http://www.mrbreakfast.com/cereal_
detail.asp?id=315
http://www.mrbreakfast.com/c
ereal_detail.asp?id=96
Cereals – Vintage
Commercials
TV Ad using Grant Wood Imagery for Corn Flakes
http://www.youtube.com/watch?v=aCf-fNygmKk
Rice Krispies
http://www.youtube.com/watch?v=R57VdknvJn4
Special K
http://www.youtube.com/watch?v=raRvJ0mZIz0
Cereals – Vintage
Commercials
Cheerios and V-8
http://www.youtube.com/watch?v=-j3AeuydSUw
Various Breakfast Ads
http://www.mrbreakfast.com/classic_tv_ads_50s.asp
http://www.mrbreakfast.com/classic_tv_ads_80s.asp
Compilation of Commercials
http://www.youtube.com/watch?v=I7OK5BGYQ9E
Jackson Five Alpha Bits
http://www.youtube.com/watch?v=IEvprxTpGMY
http://www.youtube.com/watch?v=acQVj5JNY2Q
Cereal Box Design
Let’s Make Our Own Cereal
Boxes!