• On a piece of paper write the following for each of
the ads. 4 total
– The number of the ad (in red)
– Three main focal points of the ad (what do you notice
most, be specific.)
– Tell which type of ad it is competitive or informative?
– Give 2 -3 reasons that support the type of ad you have
chosen (be specific)
– Is the product considered disposable (more need) or
discretionary (more want)
– Would you buy this item? Why or why not?
– Who do you think the ad appeals most to?