Transcript Nutrition Food and Advertising

Nutrition
Food and Advertising
Agenda
1.
2.
2.
3.
4.
Quiz
Audio
Review from last time
Super Size Me Lesson
Create an Ad for the Cafeteria
Review
• True or False?
• Portion sizes have changed over the past
20 years.
• Why did Morgan Spurlock start sweating
when he was eating his “Super Sized
Meal”?
Food and Advertising
• Watch the following clips from the DVD
“Super size Me” and answer the
questions.
• Go to “Lessons”
• Click on 6th -8th grade
• Click on Literacy and Interdisciplinary
lessons. Choose lesson #8- “Ads are kid
sized too”.
Food and Advertising
Ad Techniques
• Testimonial- Using someone famous.
• Sense Appeal- pictures or sounds used to
appeal to your senses.
• Transfer- Using someone popular to sell
the product, making you think you will be
that way too if you use it.
• Bandwagon- ad suggests everyone is
using the product and so should you or
you will be left out.
Ad Techniques Continued
• Plainfolks- Using an average down to earth person so
the average consumer will identify with the product.
• Humor- People remember funny commercials. Helps
associate a positive feeling with the product.
• Statistics- People are impressed by stats and numbers.
Some ads leave out certain stats on purpose.
• Cardstacking- Ad concentrates only on the good of the
product, no down side.
• Public Good- Ad associates their product with a good
feeling for the environment, recycling or saving animals.
Ad Techniques Continued
• Catch Phrases- Ads repeat a musical
jingle hoping you remember it later.
• Snob Appeal- Says that rich people use
this, and costing more means it’s better.
• Comparison- Compares their product with
other inferior products.
• Symbols- Logos
• Having Fun- Shows people enjoying them
selves.
Ads and Nutrition
• Using one or more ad techniques, create
an ad for the cafeteria here at school.
• Make it bright, big enough to see or read.
Spell correctly.