Transcript GM Auto Show Activation - Hospitals & Physicians

MedAd Marketing
Group
Scope of work for New Customer, M.D.
MedAd Web Site
HospitalsAndPhysicians.com
Our company connects patients with hospitals and
physicians.
Why Advertise Online?
It’s the first place people turn to when searching for
medical information.
Why Advertise Online (cont)
 People spend more time online, than anywhere else
 It’s not an afterthought anymore
 An advertiser’s web site and online advertising
should be the center of all marketing efforts
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The Benefits of Advertising Online
 Targeting: you can reach specific potential customers
based on geography, age, areas of interest, context of
content
 Search: Product and search research is the 2nd largest
online activity after e-mail
 Reach: There are more people online than ever before
 Measurable: Reporting metrics allow transparency
which provides comprehensive evidence on the return
on investment for marketing activities
 Cost Effectiveness: Online is one of the most costeffective advertising methods for creating, delivering
and executing campaigns
An Example of Targeting
 By setting up a campaign within a 50-mile radius of
Chester, NJ, the reach would be 8,000,000 people
 Of the 8MM people, 0 to 34 years olds could be excluded
 Keywords would be established in order to target people
based on the services you want to sell, for example,
cataract and glaucoma surgeries
 Behavioral remarketing could also
be used to send ads to people
browsing for eye surgeries
What We Will Do For You:
 Build landing pages on our site to track advertising traffic ($500 value):
(http://hospitalsandphysicians.com)
 Create banners and ads for search and display ($200 value)
 Develop media strategy through keywords, geo-targets, and
demographics to meet objectives
 Optimize and shift placements to the best performing sites to insure ads
are directed at the right audience. We will run your ads on sites like
webmd.com, drugs.com, etc.
 Drive qualified applicants to target pages. Increase awareness and site
traffic (metrics: impressions, clicks, CTR, conversions)
 Provide monthly reporting and post- campaign analysis
What We Will Measure
 Clicks: The number of times your ad or search link is clicked
 Visits to landing page
 Unique visitors
 Page views
 Time on site
 Bounce rate
 Conversions: The number of times the submit button is
clicked
 Cost per conversion
Sample Reporting Metrics
Next Steps
 Confirm the geographic region: Within what mile radius is
the majority of the client base? Thirty to fifty miles is
recommended.
 Confirm the target demographics: The 35+ year-old age
group is recommended.
 Determine your media budget. On average, for every
$1,000 spent your ads will be seen 200,000 times and will
generate 700-850 site visits
 Please contact Dmitry Gordeev at 609-384-2842 or via e-
mail at [email protected].