Transcript 高三英语Unit5 Reading Advertising课件

Unit5Readimg
Word Study
1.What should you take into c__________
onsideration when
applying for a job?
nnoyed
2.Will she be a_________
that you forget to phone?
lamed
3.She b________
him for breaking the window.
harge
4.The man sitting there is the editor in c________
of the newspaper’s advertisement section.
5.There is no p_______
in running a cinema in this
rofit
town.
6.The idea of camping has never a_______
ppealed to me.
7.His visits became less f________
requent as time went on.
8.The truck is used to c________
goods.
onvey
（麦斯威尔咖啡）
Obey your thirst．
Good to the last drop．
服从你的渴望。
滴滴香浓，意犹未尽。
The lady wants hearts…
and diamonds.
---- Diamond
Start Ahead.
（轩尼诗酒）
To me, the past is black and
white， but the future is
always color。对我而言，过去
平淡无奇；而未来，却多姿多彩
（耐克）
Just do it.
只管去做。
Find the topic sentence of each paragraph.
paragraphs
Topic sentence / Main idea
1
Ads are found almost everywhere.
2
People react to advertisements in
different ways.
3
The basic principle of advertisements
4
Ads help companies and customers
in a variety of ways.
5
6
7
8
The most important function of
advertising is to introduce new
products.
Governments and other organizations
use ads to make people aware of
government policies and social problems.
“Bad ads” use illegal ways to mislead
consumers.
If we learn to analyse ads, we may be
able to protect ourselves from false
advertisements and make good choices.
Structure
(1)
Part I Topic: Ads are found everywhere
Part II Introduction to advertising (2~7)
People react to ads in different ways
2
What is the basic principle of advertising 3
Ads are helpful in many ways
4~6
How can we spot bad ads 7
Part III Summary (the right way to understand ads)
Task1：skimming
mportant and
Good ads are i_______
elpful to both customers and
h____
companies but some ads are
nnoying
a______,m_______
isleading and
alse
f____.
Task 2: Scanning
Q1: What is the basic principle of
advertising?
----influence customers’ choices
Q2: Why do companies advertise
their products?
increase profits and
introduce new products
make people aware of
Ads are also used by
governments and other
__________
non-profit
organisations to
_______ __________
spread knowledge
________,change
attitudes and improve
_______
society
_______.
Ronaldo
小室哲哉
Public
service
ads
Celebrities and non-profit ads
Many Yao Mings ,One Great
Shanghai
Pu Cunxi , AIDS
…
How can you protect yourself ?
1. collect enough information
2. ask others for advice
3. resist the temptation
4. keep the receipt or invoice发票
5. contact local Consumers’Assoc.
6. learn about ad tricks
Task4: What ad tricks do you know?
hidden information
bait- and- switch
the customer is shown one product(the bait)
the given another
Q: What if you’re really cheated?
learn your lesson !
Key points
1. The development of radio, television and other
media has gone hand in hand with the
development of advertising.
2. Critics sometimes accuse companies of using ads
to mislead us…
3. Customers see so many ads every day that
advertisers must work hard to get their message
across.
4. It has been proven again and again that frequent
advertising increases product sales.
5. Not all ads are used to promote a product or to
increase a company’s profits.
1.与…同行, 伴随
Happiness does not always go hand in hand with
money. 金钱并不总是同幸福密切相关.
2.与…相配
Mary’s blue dress goes well with her eyes.
玛丽的兰色衣服与她的眼睛很相配.
hand in hand
arm in arm
back to back
heart to heart
shoulder to shoulder
side by side
(2006安徽模拟)
35．We must keep our room clean , for dirt
and disease go ______, you know .
A．hand in hand
B．step by step
C．from time to time
D．one after another
指控/指责某人…
1.你是在指责我欺骗你吗?
Are you accusing me of cheating you?
2.那家公司被指控污染环境.
That company was accused of polluting the
environment.
那个司机被指控超速驾驶.
The driver was charged with speeding.
▲so/such…that用法：
1.他心肠很好,以致于老人孩子都喜欢他.
He is so kind-hearted that both the old and the
younger like him very much.
He is such a kind-hearted man that both the old
and the younger like him very much.
He is so kind-hearted a man that both the old
and the younger like him very much.
2.他说话如此清晰,以致于我很容易就懂了他的意思.
He spoke so clearly that I understood him easily.
3.我挣了这么多钱,以致于真的想买台新电脑.
I have earned so much money that I really want
to buy a new computer.
(2006福建卷)
30. _______homework did we have to do that
we had no time to take a rest.
A. So much
B. Too much
C. Too little
D. So little
(2006陕西卷)
9. His plan was such a good one ______ we
all agreed to accept it.
A. so
B. and
C. that
D. as
(使)被理解；(使)变得清楚或令人置信
Did your speech get across to these children?
你的演讲这些孩子们能够理解吗?
He found it difficult to get his Chinese humor
across to the English audience.
他发现自己的中国式幽默很难为英国听众理解.
通过…；使某人通过…
The bridge has been destroyed, so we can’t
get across the river.
桥被毁坏了，所以我们没法过河。
(2006全国卷III)
18. There were a lot of people standing at
the door and the small girl couldn’t get
_______.
A. between
B. through
C. across
D. beyond
据说……
据报道……
据宣布……
众所周知……
人们相信……
人们希望……
人们建议……
……
It is said that…
It is reported that…
It is announced that…
It is well known that…
It is believed that…
It is hoped that…
It is suggested that…
…
已经证明这种药是对人体有害的.
It has been proven that this medicine is of great
harm to people.
据报道,昨夜发生了一场火灾,造成两人死亡.
It is reported that a fire broke out last night,
causing two deaths.
(2006浙江卷)
4. _______ is our belief that improvements in
health care will lead to a stronger, more
prosperous economy.
A. As
B. That
C. This
D. It
not 用于含有all, both, every, always 等词的
句中，构成部分否定。
All the students are interested in watching
ball games.
Not all the students are interested in
watching ball games.
All the students are not interested in
watching ball games.
None of the students is / are interested in
watching ball games.
▲ take （sth.) into consideration
= take (sth.) into account /allow for 考虑某事物
eg. Your teacher will take your recent illness into
consideration when judging your examination.
你老师评考试成绩时会考虑到你最近生过病。
eg. When you are planning a garden party, you will
have to take the weather into consideration.
在准备露天游园会时，你必须考虑天气问题。
in consideration of
考虑到，由于
have/leave sth. out of consideration 对某事不予考
on/under no consideration 决不
虑
▲ armed with facts and figures, …
过去分词作状语，表被动
arm…with…/ be armed with 用…武装,装备
eg. The policemen were armed with guns.
警察用枪来武装自己。
eg. She hoped to arm herself with all the
knowledge she could gather.
她希望用她能获得的所有知识充实自己。
Review the text
developedindustry. It has
Advertising is a highly
_____________
hand in hand with radio, television and
gone ______________
other media.
react to ads in different ways.
However ,people ______
Defenders think ads are useful and helpful and
consumersmake informed choices.
help _________
_______ But
accuse companies ______
of
critics _______
using ads to
mislead us. Advertising influences customers’
brand name and
choices by introducing a ______
associatingproducts _______
_________
customers’ needs.
with
There are so many ads for customers, so
get their message _______
across by
advertisers try to _____
appealing
to their emotions.
___________
Ads help companies and customers
________ in a variety
of ways. They can help companies increase sales
reduce the prices. Meanwhile, they help
and _________
available
customers choose among all the _______
products. In fact, truthful ads provide good
information,and help customers compare features
_______,
functions and costs. Some governments name
spokeswoman to make
their spokesman or _________
awareof their social
people _____
______problems and policies.
protect themselves by
Customers should ______
keeping
out for bad ads, distinguishing
_______ an eye _____
between fiction and facts and making good
choices.
1.Preview integrating skills of the unit .
2.Finish off the exercises in Best Design.
3.Complete the exx in the workbook of the unit.