Transcript social media

MEDIA INFLUENCES
WEBSITE RELIABILITY
• No one should assume that information on the
Internet is accurate, timely, clear, and important.
• Many of us have the perception that if something
appears in print, then it must be true.
• Any person with minimum computer skills can set
up a Website.
• There are no restrictions on what a person can place
on a site, and there are no requirements that the
material be edited or reviewed.
DETERMINING WEBSITE
RELIABILITY
Reliability of Internet information can be
determined by:
Authority: who is responsible for content
Coverage: how the content is covered
Objectivity: if the content is biased
Accuracy: if the content is factual
Currency: how up-to-date the content is
SOCIAL MEDIA
Any website that allows
social interaction; a portal
for entertainment and
communication
Examples: FACEBOOK,
TWITTER, VINE, BLOGSTER,
INSTAGRAM, TUMBLR, SNAP
CHAT, REDDIT, YOUTUBE
BENEFITS OF SOCIAL MEDIA?
•
Staying connected
•
Expanded networks
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Making new friends
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Fostering self-identity
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Sharing pictures,
videos, music
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Enhanced creativity
Collaboration on
homework or group
projects
•
Growth of ideas
•
Exchanging ideas
RISKS OF SOCIAL MEDIA?
•
Limited capacity
to self-regulate
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•
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Susceptibility to
peer pressure
•
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Cyberbullying
•
Privacy issues
•
Internet addiction
•
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Sleep deprivation
College
acceptance
Sexting
“Facebook
depression”
Employment
opportunities
THINK ABOUT THIS TERM:
Collective, ongoing record of
one’s web activity.
What goes online,
stays online!
Most advertisers take advantage of social
media users by putting ads everywhere!
There are many forms of advertising
techniques used to get your attention!
They find YOU based on YOUR searches.
Ads are targeted based on web-browsing
behavior.
ADVERTISING TECHNIQUES
Ads that make you want to buy
or do something because
others have it or are doing it.
Ads that use sounds or
pictures to appeal to your
senses.
Ads that use famous people to
sell a product.
Ads that make you laugh so you
will remember the product.