Transcript Advertising

Do you know?

The proper force of words lies not in the words
themselves, but in their application.
--William Hazoitt
Lesson Four
Advertising
Tips on giving good talks:the
persuasive presentation (P95)
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A persuasive presentation uses reasoning or
emotional appeals to convince the listener to do or
to believe something.
1.
Emotional appeals are often the most powerful and
the most frequently used.
2.
Logical appeals encourage us to make a
knowledgeable, rational choice by presenting
concrete data instead of merely emotional
propaganda.
Role-play(salesman)
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Advertise the following products:
1) Describe the products (the properties,
functions, strong points, etc.)
2) Promise there will be good after-sale services.
Discussion about advertisement
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Divide the class into several groups numbering 4 to 6
students each .First, each group has a discussion about
the questions below; then representatives present the
ideas in front of the whole class.
1. What are the usual tricks advertisers use to
win over customers?
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Associations (beauty, health etc.)
Repeated recommendations
Celebrity users
Seeing is believing (the camera never lies)
2. Are ads beneficial or misleading?
Why?
Ads are welcome:
1) Advertising pushes more commodities before us.
2) Thanks to ads, we have inexpensive newspapers
to read, TV programs to watch and cyber
information to obtain for free.
3) Ads are being included as a new form of
popular art.
Ads are annoying
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1) We are always interrupted and distracted by
ads while watching TV .
2) Ads are misleading sometimes.
3)Ads can be cheating.