Quiz #8 Winter 2006

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Transcript Quiz #8 Winter 2006

Quiz #8
Truth in
Advertising
1. This company uses shocking visuals
to promote discussion about aids, race
relations, gender identification etc…
a.
b.
c.
d.
Benetton
Nike
Pepsi
MADD
2. In the Viral ad featuring a young boy
screaming in the Grocery Store, what
product is being sold?
a.
b.
c.
d.
Red Bull
Condoms
Child Safety seat
Rolaids
3. TV ads are probably best at
using a “rational” appeal.
a.
b.
TRUE
FALSE
4. The foundation for a better life uses
this tag line on it’s billboards and TV ads
to help integrate its message
a.
b.
c.
d.
Higher and stronger
Get a life
Pass it on
Working together
5. Which of the following elements of
the communications mix is likely to
have the shortest feedback loop?
a. Advertising b. Sales Promotion
c. Personal Selling d. Public Relations
6. William Hung shows how ______
can be key to success
a.
b.
c.
d.
TV advertising
Word of
mouth
Atmosphere
Personal
Selling
7. Although recent ads have been
directed at consumers, _________
have traditionally been marketed using
a push strategy.
a.
b.
c.
d.
soft-drinks
consumer electronics
Pharmaceuticals
consumer durables
8. Britney Spears was probably a
good celebrity spokesperson for
Pepsi
a. True b. False
9. Sales Promotion (especially
price promotions)
a.
b.
c.
d.
Are good at creating long
term relationships
Are more effective the
more they are used
Make the image of the
product being promoted
more exclusive
Increases short-term
sales
10. What is true about next Class?
a.
b.
c.
d.
Opportunity to fill
out faculty
evaluation
Get 5 points for
coming
Need to bring ID
All of these are
true