Transcript Broadcast Media - haverford.k12.pa.us

Answer the following questions in
your notes:
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How much TV do you watch per week? (hours)
How much radio do you listen to per week?
(hours)
Which shows do you regularly watch on TV?
Which stations do you regularly listen to on the
radio?
NOW – come up with 1 TV commercial and 1 radio
commercial or jingle you remember
Broadcast Media
What is Broadcast Media?
 Radio
Over
and Television
a lifetime of 70 years, the
average person spends nearly ten
years watching TV and almost 6
years listening to radio!
Television Advertising
The ultimate advertising medium for many
businesses
 Combines sight, sound, action and color
 Very effective in demonstrating a product’s
features and benefits
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Disadvantage?
 Highest
production cost of any type of media
(Super Bowl 2009 ads averaged $2.8 Million –
30 secs)
Radio Advertising
Extremely efficient and cost effective
 Mobile medium allows ads to be heard
from almost anywhere
 Ease of targeting specific markets
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 More
than 10,000 AM/FM stations reach 96%
of all people ages 12 and up over a given
week
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Advertisements shared by favorite radio
celebrities/stars (added endorsement)
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Disadvantage?
 Products
can only be described, not seen
HOMEWORK…