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Q1 Teacher: PRO CHEN Student: ting ting Lin(M9970202) Huy(M9970112) Batty(M987Z264) Audiences for Advertising: Audience Categories Household Consumers Business Organizations The Trade Channel Professionals Government Find one ad that appears to be targeted to members of that audiences 1. Government Recruitment of Taiwan's military in 2009 2.Household Consumers 全聯 500 stores 3.Business organization America's Best Companies Commercial 4.The Trade Channel Taiwan's ad in foreign 5.Professionals OLAY PRO Analyze the message and style of each ad and determine whether the message seems effective ,given and the intend audience category. Why was the ad effective or ineffective 1. 2. 3. 4. 5. The military ads might effective , it really had attracted , but I think when the logo show it’s recruitment in the end people will know what’s going on, otherwise, it juts like shows What ‘s military power in Taiwan Nowadays 全聯stores really appeal to people ,because it cheap and easy to find in Taiwan now ,we don’t have to go wholesale store , we can buy numerous products in 全聯, The ads is too long and speak too quickly ,although it shows everything that they can do for other business and also offer evidence that they can give ,but too many information and data, I think is not appropriate. It will loose our concentration. It’s amazing ads that you can see Taiwan’s product s widespread around the world and in the end even Bill Gates give Compliments. it will attract female to test this product , “Younger” and after 28 days u can see what change in your face , is a strong slogan will bump into heart Did u have difficulty locating ads for any specific audience category? Explain why you think that might have occurred and what if reveals about nature and methods or advertising to that audience category Of course , some ads I even really don’t know what they want to give or what product they are selling .I think a good ads need to have some strong slogan ,and identify clear what they want to sell ,otherwise, some ads just like art. Some of them want to show their brand sprit but didn’t reach consumer’s heart