Transcript TV Ads Rank Top in Driving Consumers to Point of Purchase

TV Ads Rank Top in Driving Consumers to Point of
Purchase Regardless Of Age
25.8%
25.5%
26.2%
TV Ads
10.5%
12.2%
12.3%
Radio Ads
8.7%
8.6%
10.0%
Search Engine Ads
20.0%
15.2%
10.4%
Ads on Social Networking Platforms
7.7%
6.8%
Print Newspaper Ads
8.7%
Magazine Ads
Display Ads on Smartphones
Display Ads on Tablets
Purchase Influence
What has influenced you to purchase a
product or service during the past 6
months?
16.0%
12.2%
15.2%
12.1%
8.6%
7.2%
Millennials
Generation X
Baby Boomers
6.0%
6.0%
5.7%
10.5%
Ads While Viewing Online Video (e.g. YouTube, Hulu)
5.0%
3.7%
Ads in Movie Theaters
5.6%
3.4%
1.8%
Ads While Playing Videogames on Consoles
2.2%
1.4%
1.0%
1
Source: Marketing Charts Study, Q3 2016, Advertising Channels with the Largest Purchase Influence on Consumers