Transcript Tell me what I want

Tell Me What I Want
Advertising
&
Shopping
First Period
advertisement
Objectives
 Listen
for detailed information
 Understand the coded
language of ads
 Carry out oral activities related
to ads
Pre-listening tasks:
vocabulary Matches

Advertisement, ad

Commercial

Cheer up

Make happy

Fashion

Style

Like a kid in a
candy store

Window shopping
Like a child in a
place with lots of
good or appealing
things

Shopping without
spending any money

Leading-in
 Where
do people see or hear
the ads?
 What are some of the themes
that advertiser use?
 What do many ads suggest?
 Why do some people think that
advertising is a good thing?
Types of ads
Food ads, drink ads, beauty
ads(化妆,洁肤用品广告）
medicine ads, home electric
appliance ads, charity ads (公
益广告), automobile ads
Leading-in
Could
you
describe
one
advertisement which impresses
you most( funny, interesting,
beautiful… )? And tell your
partner what the advertisement
wants to emphasize?
Listening 1: An introduction to
advertising
 Q1
 Q2
 Q3
 Q4

Q5
Task: listen to the
passage and
choose the best
answer to each
question you hear.
passage
New words
 specialized 专业化的
 outnumber
 competition
 poster 海报
 distribute samples: 分发样品
 By
what
ways
do
manufacturers advertise their
products?
 why do manufacturers spend
large sums of money on ads?
sentences
They sometimes pay for songs
about their product and
commercial radio programs.
They employ attractive
salesgirls to distribute samples.
An introduction to advertising
Q1:
What is true of the contemporary
business world? A
Q2: What is not mentioned in the passage? D
Q3:
According to the passage, what is the
most important means of advertising? B
Q4: According to the passage, why can
advertisement influence people? D
Q5:
What is the passage discussing? D
Listening 2: the influence of ad
Task : listen to
the dialog twice
and fill in the
blanks with the
information you
hear.
Listening 2: the influence of
ad (keys)
1. Shoes
2. look funny
3. there is a lot of life 4. ad
5. give him extra spring
6. as much money
7. need extra spring
8. millions of dollars
the influence of ad
9. wearing those shoes 10. wear
11. for nothing
12. reach the top
13. because of
14. sth else
15. hard work, dedication
16. focus on his studies
17. forget
Listening 3: A radio advertisement
Task: listen to the passage
and answer questions
with your own words
Listening 3: A radio advertisement
1. What is the name of the store in the ad?
2. What products does the store sell?
3. What, according to the ad, can help you if
you are “low on cash”?
4. What service does the store provide if you
buy some major items?
5. Where is this store?
6. When is the store open?
A radio advertisement
1. Frontier furniture
2. All kind of appliances and furniture,
everything you need for your home.
3. An easy rent-to-own plan
4. Free delivery
5. Downtown two blocks east of city hall
across union square.
6. Open daily from 10:00am to 9:30pm.
Listening 4: Visual Ads
–
Why is the little girl’s mother angry?
–
Why is the man making angry gestures
while talking to the hairdresser?
–
What does the man want the hairdresser
to do?
–
What is the commercial for?
little girl: But uncle James, mummy said to take me
to the hairdresser’s.
Uncle: Waste of money. I’ll do it myself.
Mother: Aha, I’m back. Hello there. What
happened?
Uncle: Terrible hairdresser. Leave it to me. I’m just
waiting for the manager to get by and then, oho, is
he in trouble! Look, some idiot’s cut my niece’s hair.
Yes, please. There’s one other thing I
need you to do though…
Uncle: I know this hair cut has nothing
to do with you, but my sister is waiting
outside and I want her to think that you
did it. So you solve this terrible mess for
me and I’ll pay you double. OK? You’re
very, very nice people. Thank you.
Advertising & Slogan
A. Intelligence everywhere.
B. Good to the last drop．
C. Obey your thirst．
Advertising & Slogan
D. No business too small,
no problem too big.
E. Feel the new space
F. Take time to indulge
What’s in a good slogan?
 What
other famous slogans
do you know?
 Discuss with your partner to
find out what characteristics
do all the slogans have?
What’s in a good slogan?
 Original
 Simple
 Memorable
 Including
a key benefit
 Differentiate the brand
 Arousing positive feelings for the
brand
Simple
-- Inventors and scientists -- Cash if
make dream come true;
the insuranceman keeps
nightmares from
happening. (Fireman’s
Fund Insurance)
you die.
Cash if
you don’t.
(Lloyd’s
Life
Insurance)
Memorable
a. coined words
-Everywear (Burton Men’s wear)
-Pure snacking. Pure snacktivity (KP peanuts
b. puns in the slogan
-We’ll do the homework. (Bendix
appliances)
-Taste, not waist (Weight Watchers Frozen
Meal)
waste
Including a key benefit
-- If you want to go ahead, get a
hat. (Hat Council)
--The fun develops instantly.
(Polaroid)
-- If it’s on, it’s in. (Radio Times)
-- The best way to get music out
of your system. (Philips)
Differentiate the brand
-- Heineken
refreshes the parts
other beers cannot reach.
(Heineken Beer)
-- A newspaper, not a snooze
paper (Mail on Sunday)
Arouse positive feelings for
the brand
-- Feel 95 point
great. (Capital
FM)
-- If smoking
isn’t a pleasure,
why bother?
(Newport
Cigarette)
Assignment
Work in groups of four. Set up a
company and for your product, you
are to work out the promotion
strategies. You must
1. Decide the target customers.
2. Design a poster with a slogan.
3. Create a TV commercial for the
product.
Thank You!