Transcript Listening skills

LISTENING SKILLS
April 9, 2014
Today
Listening for lectures (continued).
- Listening strategies: Transitions between ideas
- Note taking: Using symbols
Announcement: Quiz 2
Quiz 2 will be held next Wednesday (April 16)
Contents:
- Listening for lectures
TEXTBOOK: chapters 1 - 3
Note Taking
Tip 1: Only write the most important words.
You do not have time to write a word-for-word transcript of
a lecture.
You do not memorize every word you hear in a
conversation. The same goes for a lecture.
 Write only the words that contain important meaning for
the lecture.
Note Taking
Word types you usually don’t need to write:
Pronouns – our, your, my, he
Helping verbs – be, have, do
Determiners/articles – a/an, the, this, these
Prepositions – in, at, under, behind
Conjunctions – and, but, so
p.7 Exercise 7
Professor says:
In the past, the electronics market consisted mostly of men.
My notes:
In past, electronics market mostly of men.
p.7 Exercise 7
Professor says:
Almost a third of the new and more innovative electronics
are being sold to women.
My notes:
Almost third new more innovative electronics sold to
women.
p.7 Exercise 7
Professor says:
Businesses have only recently noticed the change in their
customer base and are beginning to create new strategies
to try to appeal to women.
My notes:
Businesses recently noticed change in customer base
beginning create new strategies try appeal to women.
Note taking – Informal outline
Organizing your notes into an informal outline:
- Helps you remember information
- Helps you organize the lecture notes
- Lets you see importance of information
- Lets you see relationships between pieces of information
Lecture
My notes
Advertising
> Emotional appeals in ad.
- messages to create feeling about product
e.g. soft drink ad people laughing at party
holding soft drink.
e,g,2: car ad well-dressed person driving
expensive car beautiful scenery
- Have good feeling about product
Topic: Advertising (causes of increase in advertising)
> Number of ads are increasing
- Avg. person sees 3000 ads/day.
- Increasing number of new kinds of ads
> New types of advertising
1. Advertisements in public places which previously had
- Ads in elevators, parks benches, schools
i.e. shoe company logo on school books
no ads
2. Ads that don’t seem like ads
- hidden ads
i.e. celebrity who wears a t-shirt with a company’s
logo.
- Companies pay celebrities to wear their products
- More cost effective than commercials
3. Product placement
- Company pays to have products appear in movies and TV shows.
i.e. actor drinks brand of drink in movie.
> Ads from advertise’ perspective
- New types of advertising has been good for advertisers
- People complain but new types of ads still successful
- In traditional ads, audience can avoid (i.e. TV commercials)
- Innovative ad approach (i.e. hidden ads) can get more consumers’ attention
- If consumers don’t are not aware of advertising, companies less likely to lose consumers
> Reasons for increase in new adverting
1. Spread of new kinds of entertainment.
- Since 1990s, many cable channels (i.e. CNN, ESPN)
- More channel choices meant consumers could avoid TV ads more easily
- As a result, advertisers looked for new places for ads.
2. Technology
- Development new technology led to new ways to advertise
i.e. ads at baseball games that are only viewable on TV.
Topic: Advertising (causes of increase in advertising)
> Number of ads are increasing
- Avg. person sees 3000 ads/day.
- Increasing number of new kinds of ads
> New types of advertising
1. Advertisements in public places which previously had
no ads
- Ads in elevators, parks benches, schools
i.e. shoe company logo on school books
2. Ads that don’t seem like ads
- hidden ads
i.e. celebrity who wears t-shirt with company’s logo.
- Companies pay celebrities to wear their products
- More cost effective than commercials
3. Product placement
- Company pays to have products appear in movies and TV
shows.
i.e. actor drinks a brand of drink in a movie.
> Ads from advertise’ perspective
- New types of advertising has been good for advertisers
- People complain but new types of ads still successful
- In traditional ads, audience can avoid (i.e. TV
commercials)
- Innovative ad approach (i.e. hidden ads) can get more
consumers’ attention
- If consumers not aware of advertising, companies less
likely to lose consumers
> Reasons for increase in new adverting
1. Spread of new kinds of entertainment.
- Since 1990s, many cable channels (i.e. CNN, ESPN)
- More channel choices meant consumers could avoid
TV ads more easily
- As a result, advertisers looked for new places for ads.
2. Technology
- Development new technology led to new ways to
advertise
i.e. ads at baseball games that are only viewable on
TV.
Lecture discussion
p. 21: Discuss 1, 2, & 3.
Lecture questions (p. 19)
Try to answer these questions using your lecture notes.
- Check the answers on the course website (“Files” section)
Unit 2: Sociology
Chapter 3: Work habits in the U.S.
What is this called?
Source: kommein.com
Multitasking: Doing several things at once.
1. Does this picture give the true idea about work in
modern, developed countries (like Korea, or the U.S.)?
2. How does multitasking affect you personally?
Lecture language:
Transitioning to a new idea:
Let me start with modern work place activities.
I want to focus on lunchtime behavior at modern
corporations.
Signal the end of one idea and beginning
of the next
Signal the end of one idea and beginning of the next:
Now that we have talked about modern workplace activities,
let’s talk about how longer hours affect family life.
That’s enough about modern workplace activities. Let’s go
to the next point.
Let’s move on to after work activities for employees of large
companies.
p. 27 Exercise 4
p. 28 Exercise 5
1. b
2. c
3. a
p. 28 Exercise 6
1.
Transition lecture language: first, let’s look at…
New idea: the family that I used in my study
p. 28 Exercise 6
2.
Transition lecture language: let me start with…
New idea: the example of the grandmother
p. 28 Exercise 6
3.
Transition lecture language: now, let’s move on to talk about…
New idea: the trend that we see these days
p. 28 Exercise 6
4.
Transition lecture language: OK, now that we’ve talked
about… let’s talk about…
New idea: the differences in work and leisure between
the generations.
Note-taking: Using symbols
Using symbols lets you take notes more quickly, which
allows you to follow the lecture better.
i.e.,
Notes:
# work hours
@ final exam time.
Professor said:
The number of work hours increases at final exam time.
Some common symbols
p. 29 – Exercise 8
Sample notes using symbols
NOTE: Before checking the next slide, complete Exercise 8
in your book.
- If your notes are slightly different from the samples,
that is OK.
p. 29 – Exercise 8
Sample notes using symbols
More symbols
http://www.port.ac.uk/media/contacts-anddepartments/student-supportservices/ask/downloads/Helpful-abbreviations-for-speedynote-taking.pdf
Homework
Check the website.
1. Do background reading on p. 25
& vocabulary exercises on p. 26
2. Watch the chapter 3 lecture and take notes using:
- informal outline style
- symbols (where possible)
3. Answer questions on p. 31
Deadline: Tomorrow (11:59 pm)