Transcript Sex advertising for the good or bad?

By Shana Hemphill
English Comp I
Professor Benander
6-7-2010
Sex advertisement has been a
controversial way of
advertising but, is a good way
for marketers to get the
consumers attention, when
trying to sell different
products! Sometimes the
attention is bad but, the point
is people will always pay
attention to it since it involves
sex!
Puma clothing ad, Gone
too far
Paris Hilton In Carl’s Jr
Hambuger commercial!
“Sex is the second strongest of the psychological
appeals, right behind self-preservation” states
Taflinger in , “Taking Advantage you and Me,
Babe: Sex and Advertising.”
This can explain why people can’t stop
viewing these commercials that have to do with
some type of sex advertising.
commercial promotes the purchase of
fruits and veggies _ by PETA Fruits
Women and men read into commercials or ads differently. In “Influence
of Sex roles on Judgment” by Joan Meyers-Levy, an example used is the
wording of a snicker commercial.” The ad claims: “When practice kicks
off his appetite, Snickers satisfies him.” The ad that would appeal to
women would be “Snickers not only tackles my hero’s hunger but also
satisfies my need to give him something good.” This same ideal of men
and women reading into the wording of ads differently also applies to
sex advertising as well. Women usually are the ones who see sex
advertising as a bad way to advertise, since there's usually no emotional
value in it. So marketers have to advertise to women a little differently.
Although many people, mainly
women, think its bad to use sex
advertisement, it gives marketers
good consumer ratings , which is why
it will continue be used! It’s a good
way to advertise because it always
gets the consumers attention!
Works Cited
Giffford Amy. ”15 Ads That Prove Sex Sells... Best?” Inventor Spot.com. Web. 21 May. 2010
<http://inventorspot.com/articles/ads_prove_sex_sells_5576>
Meyers-Levy Joan. “Influence of Sex Roles on Judgment”. The Journal of Consumer Research.
March 1988. Web. 12. May 2010 https://www.csom.umn.edu/Assets/71696.pdf
Taflinger F. Richard, Phd.”Taking Advantage You and Me, Babe: Sex and Advertising.” 1996. Web. 21
May 2010. <http://www.wsu.edu/~taflinge/sex.html>