Transcript Advertising
Advertising Week 6 to 8 Graphic Organizer Famous People Logo What Ad Was About Spokeperson Message Vocabulary Words • • • • • • • • Ad/advertisement Advertiser Aspire to Brand Campaign Consumer Creativity image • • • • • • • • Innovative Lifestyle Logo Promote Regulations Restrictions Sophisticated Take into account Discussion Questions • What is your favorite advertisement? Why? • Where do you see advertisement? • What makes an advertisement successful? Reading Passage • Do you think an effective ad is more important than an effective product? • What makes advertisement memorable? Culture Note • Printed Media--Ads in newspapers and magazines • Broadcast Media--Television and radio ads • Direct Marketing--Direct mail, leaflets, email, brochures, catalogs, etc. • Internet--Pop up ads, banner ads, etc. • Sales promotions--Buy-one-get free, discounted prices Discussion Topics • Tobacco advertising and the WHO • Advertising standards and regulations • Colors in the West and China Yellow, red, black, green, blue • Super Bowl Commercials Championship American Football game of the National Football League (NFL) In Super Bowl XL1(2007), the cost of a 30 sec commercial is $2.6 million Go up to the internet and search for “Super Bowl ads” or “Super Bowl commercial” 7 Midterm Question, draw one during exam and you are given 2 mins to talk about it. • • • What would you do if you were in a “fancy boutique” and the shop assistants ignored you? Describe an experience where you have felt uncomfortable/self conscious because of the way you were dressed? Can you think of some educational games that you know and have proven to be effective? Discussion Questions Con. • Do you think that, in general, video games deserve their bad reputation? • Do you think giving out leaflets is a good way of advertising? Why yes, why not? If not, what are the more effective ways? • Do you think word-of-mouth recommendations are better than magazine reviews? • To what extent do you think you go for “image over substance”?