Transcript Hvilke valg har Norge?

Alternative Solution
• Definition of variables:
– Independent variable - advertising campaign.
– Dependent variable - sales.
• Operationalization of variables:
– Independent variable - showing alternatives of
the advertisement.
– Dependent variable - number of sales by unit of
light chocolate milk.
1
• Measurement:
– Show the advertisement(s)
– Look directly at the sales numbers supplied by
Freia
• Sample:
– Decide what your population is, then how to
draw a representative sample.
– e.g. If population is all of Norway, then pick an
“average” place to show the advertisement.
2
• Data collection:
– Collect data directly from Freia
– Make sure data is available for different regions
and possibly each store.
3
Experiment Alternatives:
X = treatment
O = measurement
Alt. 1:
X
O1
O2
Alt. 2:
O1
X
Alt. 3:
X1
X2
O1
O2
O3
O2
4