Transcript Tools of persuasion

TOOLS OF PERSUASION
Propaganda methods used by T.V., magazines, and
newspapers to persuade
THE BANDWAGON EFFECT
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Says that most people feel one way about an issue
so everyone else should also go along with those
people.
Ex: Coca Cola. Millions of soda drinkers cant be
wrong.
- If millions of soda drinkers are drinking it then it
must be good.
“Hopping on the bandwagon” is the same as doing
what “everyone” else is doing.
ASSOCIATION
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Presents a positive image or idea and tries to make
you feel the same way about something else.
Ex. All across the rich, green fields, the towering
purple mountains, and glittering cities, Americans
are discovering the pleasure or using Smell-Free
deodorant.
- the author is using imagery to persuade the
reader to use Smell-Free deodorant.
ENDORSEMENT
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Uses someone who is famous or important to sell an
idea. They are a lot like associations, only they use
people instead of ideas.
Ex: NBA star Kobe Bryant says, “You can be an All
Star too, if you drive the new Chrysler 300.”
-The author used the celebrity name to sell the
product.
REPETITION
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Hopes that saying something over and over again
will convince the readers that it is true. Usually
involves a catchy phrase used in advertisements.
Ex: Be Cool Eat Gruel! The new gruel flavors are
apple-cinnamon and roast turkey. If you have not
tried them its not too late! Be Cool Eat Gruel!
-the phrase is catchy and it is repeated at the
beginning and the end of the advertisement.
NAMECALLING
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Attacks the person instead of the idea.
Ex: Don’t listen to James Bannister when he tells you
to vote for him. He is a mean person who will not
listen to any of your ideas.
The author is verbally attacking James Bannister
and calling him names to persuade you NOT tom
vote for him.
STEREOTYPING
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Uses widely believed but UNFAIR or UNTRUE
images of a group or an individual to make a point.
Stereotyping is dangerous because it says that tons
of people or ideas are exactly like each other
when they are not.
Ex: James Bannister may have all of the younger
voters behind him, but all he cares about is video
games and rock music.
Saying that all people do or say one thing is using
a stereotype.
AIR AND REBUT
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To tell the other side’s point of view, and then give
an argument against it. This is not always
propaganda, but in some cases the author can
exaggerate the other side’s opinion.
Ex: I think that students should do at least six hours
of HW each night. My opponent believes that kids
should spend all day watching T.V. and chatting on
the computer instead. If kids don’t study, how will
they even learn?
Try it out:
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Read the statement and answer the question:
Opera star Veronica Singer says, “ I recommend
Tuff Tap claw hammers for all of your construction
needs.” This is an example of
A) repetition
B) stereotyping
C)endorsement
D)name calling
Try Another
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Which of the following would be most likely to use
the bandwagon effect?
A) a fictional story
B) a television advertisement
C) a newspaper sports article
D) a television news broadcast
Now its your turn…
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Get with your groups
Think about a commercial, advertisement, or
campaign flier that you have seen recently and
discuss this with your group.
Come up with an advertisement that uses the
example that was given to you.
Be prepared to share the example with the class
and we will try to guess the tool of persuasion that
you are using.