Transcript Background of the Advertisement In 2006, Honda released this

HONDA CAR
Critical Thinking
Dr. Hala
BY: Hanan ALHowail
201101225
Razan A Alammari
Outline
1- Background of the Advertisement.
2- The Advertisement
3- Argument structure
4-Persuasion Tactics
5-Reasoning errors
6-Effectiveness
7-Summary
8-Resurces
Background of the Advertisement
-
In 2006, Honda released this advertisement, for the UK and the internet.
And The length of this advertisement is 2 minutes.
This car is suitable for both gender and starting from age 18.
The Advertisement
• This advertisement have done with The Hollywood Film
Chorale Sound Effects Choir conducted by Steve Sidwell.
• The spot begins with conductor and composer “Steve
Sidwell”, preparing a choir of 60 Persons in a multi-storey car
park. Then, the choir sang the car noises as film of the Honda
Civic are shown.
• Steve Sidwell: is a conductor, composer, and instrumentalist
specializing in swing music
Argument Structure:
• Honda is a very solid automobile manufacturer, and
this advertisement is showing the high
specifications and quality of this car.
• By making that amazing sound effects to explain its
properties in deferent places and seasons.
Persuasion Tactics
• A creative Tactic is used in this commercial which is “The
Hollywood Film Chorale Sound Effects Choir” conducted by
Steve Sidwell to sang the moves and the sounds of the car.
• To Persuade the viewers that Honda car is suitable for the al
places and in all the seasons.
http://www.youtube.com/watch?v=DIaK8q5HT7k
Resources
- http://noelbellen.blogspot.com/2009/04/hondazeppelin-car-or-living-room.html
- http://theinspirationroom.com/daily/2006/hondacivic/
- http://www.stevesidwell.com/
- http://www.hollywoodfilmchorale.com/
- http://www.hondacarforum.com/
- http://en.wikipedia.org/wiki/SWOT_analysis