Transcript 4P`s - TeacherWeb

Sports & Entertainment
Marketing
What is Marketing?
The Marketing Mix
•
•
•
•
Product
Place (distribution)
Price
Promotion
• Product – what you offer to a customer
– It can be a service
• Tickets to a game
– It can be an item
• NFL tailgate barbecue grill
– It can be an event
• Super Bowl Boulevard
Product
• GOAL = developing, maintaining, and
improving a product.
• Place – where a customer finds the
product and how it gets there
– Store location – Dicks, Modell’s
– Mail order catalog – Rawlings online
– Ebay - Auction
– Custom made – Customer directed
• Price – how much consumers will pay
– What did the materials cost the manufacturer
– How much will it cost to distribute
– How much of a profit does the company need
to make
– Is the price aligned with similar products
Price
• How much a company charges for goods
and services in order to maximize profits.
• What are some factors that determine the
price of a good?
• What would be the price of a Super Bowl
ticket and why?
Supply
Demand
Competition
• Promotion – how to increase customer
awareness and bring them to purchase
– Celebrity Endorsement
– Loyalty
– Sales promotions (buy one get one free)
– Sweepstakes
– Advertising prior to an event
– Fan Fairs
• Did anyone ever go to Jets Fest?
Recap
• Define Marketing Mix
• What are the 4 P’s?
• Go to the Super Bowl’s Site
– www.nfl.com/superbowl/49
• Give an example of each of the 4P’s
• Though much has changed since Nature Valley introduced
the world's first granola bar in 1975, one thing hasn't. No
matter how many new flavors we create, they're all made like
the first from 100% natural ingredients. That way you can be
assured that with Nature Valley you're always getting The
Taste Nature Intended.
Featured Partners
• PGA TOUR
• United States Ski Team
• Burton Snowboards
• AVP Pro Beach Volleyball Tour
• American Hiking Society