Transcript Advertising

Why do companies advertise?
What is advertising?
 Advertising
is an attempt to
see a product, service or idea.
 Advertising forms a link
between the consumer and
the producer.
Product Identification

Links products with songs (jingles) or
slogans
 Examples:
○ Eat fresh! – Subway
○ Just do it! – Nike
○ Snap! Crackle! Pop! – Rice Krispies
○ I’m lovin’ it! – McDonald’s
○ Kit Kat - http://www.youtube.com/watch?v=ojYccp1TgQ
○ http://www.youtube.com/watch?v=e_OWglaiYXY
Target Market

Who is the ad aimed at?
 Age group (young kids, teenagers, elderly,
middle aged…)
 Sex (male, female, both)
 Other groups (moms, athletes, gamers,
outdoorsmen, etc.)
Attention Getters
Loud
 Bright
 Motion
 Fast-paced
 Violence
 Sex
 Repetition

Modeling

People learn by watching; repetition
Subliminal Messages

Below the level of consciousness
Advertising Techniques
Bandwagon – everyone is buying it
 Humor
 Individuality
 Name calling
 Plain folks
 Product comparison – Pepsi vs. Coke

Advertising Techniques
Purr words
 Rewards
 Security (fear)
 Slogan
 Testimonial – someone famous
 Transfer – Emotional appeal

Sporcle

http://www.sporcle.com/
Homework
Find a product ad from a magazine,
newspaper, etc.
 Must have ad in your hand, so no
television ads
 Identify the following for your ad:

 Slogan
 Target market
 Attention getters
 Advertising Technique(s)
Super Bowl Commercials
$3.5 million for a 30 second ad in 2012
 111 million plus audience
 Highly anticipated
 This year they released some
commercials prior to the Super Bowl

Super Bowl Commercials

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http://www.washingtonpost.com/blogs/early-lead/post/superbowl-commercials-2012-10-more-ads-to-see-before-the-biggame/2012/02/03/gIQA52k8mQ_blog.html
http://www.youtube.com/watch?v=tf3EjZKQ0rU
http://www.spike.com/articles/eb254h/the-top-10-funniestsuper-bowl-commercials-of-all-time
http://www.cbs42.com/content/localnews/story/The-top-10Super-Bowl-commercials-of-alltime/A5cKv652u0G32Pq8NYwMlg.cspx
http://www.youtube.com/watch?v=18ya0-OZ58s
http://www.youtube.com/watch?v=4rsEnwKrsvc